The Biba Story: 1964–1975

The Biba Story explores how fashion phenomenon Biba blossomed to become the world’s first lifestyle label, sparking a revolution in how people shopped, and how Biba earned its spot as the brand that epitomises 1960s and 1970s fashion.
Under its legendary founder Barbara Hulanicki, it was a phenomenon that has never been replicated. Lasting just over 10 years, it remains influential to this day and interest in this cult fashion and lifestyle label has never waned.
Drawn from Hulanicki’s private archives including her press books, correspondence, and marketing material, The Biba Story visually charts the rise of Biba with over a hundred items including extremely rare articles of clothing loaned by private collectors. It also showcases a selection of the iconic lifestyle products that were on sale at Big Biba, from make-up to home furnishings.

N.B. This is a Saturday event as the Studios aren't open on Sundays. It's a ticketed exhibition and since this is the opening weekend, you may like to buy your ticket in advance to be sure to get in at 2.00pm.