EUXMELB - May Meetup

With our next EUXMELB meetup on the 28th of May, I'm excited to announce that Natalie Ellis, Partner and COO at The Product Bus, will be presenting 'Your skills are the product'.

According to Harvard Business School 95% of new products launched every year fail. Natalie is here to argue that the reason for these failures isn't a lack of talent or tools, but because no one stops to ask whether the market actually wants or needs these things before shipping them. Online rhetoric discusses how AI is transforming the design, product and engineering worlds, but from her perspective, Natalie believes AI is actively multiplying the rate of failure because it's now possible to build something no-one asked for in an hour from your Mac mini.

Natalie is here to tell us why evidence-based, commercially focused product thinking is more critical than ever for countering the wasted time and resources spent shipping products no one asked for. She will explain why the skills designers and researchers already possess are the real commercial asset and how people in these roles can start treating them as such.

Natalie has spent her career turning consumer insights into product and commercial decisions across startups, enterprise, government digital services and institutional programs. Following a decade rising through a global market research agency, she jumped ship to an early-stage market research startup before spending several years as a product strategist designing and delivering national digital health services. As Partner & COO at The Product Bus she is passionate about helping founders, teams and businesses make real progress through evidence based decisions and passionate about helping them stress-test ideas before they commit to building. She escaped the city for rural life in the Alpine Shire several years ago where she has become an accidental pumpkin farmer and enjoys crocheting while watching crime drama.

Event will start at 5:30pm with Pizza, Drinks and networking with the talk starting at 6pm. We are in the Jenny Florence Room on Level 3 at The Ross House Association.

Please enter code #TBC and come up to level 3 where you will need to enter the code again to gain access.

This event is sponsored by askable (https://www.askable.com/) and Experience Design "UX" Agency blueegg (http://www.blueegg.com.au/)