#16 Meetup - AARRR Pirate Metrics - Expert Panel & 4x your ROI through PPC
Details
#16 Meetup - AARRR Pirate Metrics - Expert Panel & How to 4x your ROI through PPC
Details;
Date: Wednesday 9th August
Time: 6pm - 8.30pm
Location: Level 20, 680 George St, Sydney NSW 2000
Talk #1: How to turn $1 into $4 with PPC - Esteban Martinez
Level: Beginner to Intermediate
Topic: PPC & SEM
In this exclusive Pay Per Click (PPC) session, Esteban Martinez will cover:
• Know Your Audience
• Why Less Is More
• Evolution Of Ad Labels
• Esteban’s Lean & Mean Settings
• Budget & Performance Forecasting
• How To Turn $1 Into $4
• Why Quality Score Matters
This session is perfect for beginners through to experts looking to grow their business online.
To get the most out of this event, you should already be doing PPC or familiar with the concepts.
Bio: Esteban Martinez (https://www.linkedin.com/in/estebanmartinezmarketing/) (@Addicted2PPC) is an SEM guru, trainer & speaker, with a strong passion for helping companies to be successful online.
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Co-founded and built up Active Pay Per Click limited established in 2009, growing the business from a small desk at home, into a highly successful digital marketing agency in London, operating across the UK and Europe.
Over 10 years experience in planning, implementing and analyzing the effectiveness of marketing campaigns for leading brands and specialist knowledge of managing e-commerce and online marketing solutions.
Talk #2: Recomazing - AARRR Pirate Metrics - Expert Panel
Australia’s top growth hackers will share, defend, analyse and detail their Pirate Metric (PM) stacks.
Recomazing Founder, Marc Cowper (https://www.linkedin.com/in/marccowper/) will be moderating a panel discussion through analysing each stage of the funnel (acquisition, activation, retention, referral, revenue).
Marc will be joined on stage by Anna Cheng, Head of Growth at Spaceship, David Quan, Academy Xi Sales & Growth Team and Xingyi Ho, Growth team at Canva, to discuss why they chose their specific tools and services. The debate will close with an opportunity for the audience to ask the panellists questions about their specific tools/tips/tricks.
Anna Cheng - Head of Growth at Spaceship
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David Quan - Academy Xi Sales & Growth
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Xingyi Ho - Growth at Canva
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Bio: After founding Recomazing (https://www.recomazing.com/), Marc realised how bloody difficult it was to build a tech startup. As a result, Marc and his team pivoted the business to focus on helping other entrepreneurs. Recomazing is now Australia's largest database of recommended tools and services to grow your business.
Marc Cowper - Founder at Recomazing
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Outside Recomazing Marc spends his time helping drive ecosystem collaboration between entrepreneurs, investors and corporates on the Board of Fishburners (Australia's largest startup space) and as an Advisory Board member at NewCo (a global initiative celebrating purpose-led innovation).
Timetable:
6pm - Arrival & Networking
6.45pm - Talk #1: How to turn $1 into $4 with PPC - Esteban Martinez
7.15pm - Toilet Break
7.25pm - Talk #2: Recomazing Recomazing - AARRR Pirate Metrics - Expert Panel
8.10pm - End of Session
8.30pm - Doors closing… head to a bar :D
We can’t wait to see you there :D
Have a great rest of the week :)
*If you have any questions about anything related to Growth Hackers Australia, please email: dan.siepen@gmail.com