Two Ears, One Mouth: How to Get Adoption Success for Your Product
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2025 has been a packed year for Digital Transformation Perth, and we have one more event to bring to you before Christmas!
Join us next Wednesday 3rd December when we’ll be turning our lens to product adoption. For this session, we welcome Adam Mullett, author of the book From “No” to “How?”: Get Buy-In and Lead Change.
You might have seen it once or twice in your career: a project or product that launched and wasn’t adopted or loved. Lots of investment, but limited results.
Project managers often obsess about small changes to the efficiency of their project to optimise in single digits, but they forget the best way to waste money is to have a poorly adopted product. Solving for this seems like black magic to those who haven’t adopted a mindset that prioritises the needs and wants of the people we’d like to use our products.
In this session, Adam will talk through the techniques he has learned and applied to ensure product success. He will talk about learning about what users really want (even if the exec has already made a “decision”), building the right thing, gathering feedback and planning for a roll out that works.
We hope to see many familiar (and new!) faces on 3rd December to learn from Adam and celebrate another year of transformation insights with the DTP community.
We might even extend our pizza order into the realm of mince pies and Christmas treats… 🎄
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Thank you to our supporters who make these events possible: Rmkble, JourneyOne and Spacecubed.
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Meet the speaker:
Adam Mullett
Adam is a product owner, human-centred design enthusiast and the author of the book From “No” to “How?”: Get Buy-In and Lead Change, a manual for how to drive positive change through an organisation from any position. Adam believes that working together, we can create experiences and products that work.