Optimising the stages of B2C Customer Lifecycle Management

Today, customer lifecycle management (CLM) is as important as ever, customer acquisition costs are at an all-time high and retention is vital. For many businesses, the best way to reach their business goals is to create highly relevant customer experiences.

In this talk, Negar will cover: the fundamentals of CLM strategy, definitions and KPIs as well as the tactics that her team and some of the leading experts are using at each stage. She then will go on to deep dive on a few advanced topics in this area, including the use of offers, recommendations and programs.