Name: The Good, The Bad & The AI: Real-Industry Case Studies
Start: 2025-10-09T18:00:00+01:00
End: 2025-10-09T20:00:00+01:00
Location: Accenture - The Dock

AI is everywhere, promising to revolutionize how we work, create, and connect. But beyond the headlines and the hype, what's actually happening on the ground?

For our October meetup, we’re cutting through the noise to explore the real-world triumphs, challenges, and unintended consequences of building with AI. We're moving past the theoretical and diving into the practical, asking the tough questions:

* The Good: Where is AI creating genuine wins? How are teams successfully leveraging it for everything from workflow automation to positive social impact?
* The Bad: What are the unexpected pitfalls, hidden complexities, and ethical gray areas that emerge when AI meets the real world?
* The AI: How are new paradigms like agentic systems and generative design actually changing the day-to-day realities for product, UX, and content teams?

Join us on Thursday, **October 9th**, for an evening of honest, real-industry case studies. Our speakers will share their unfiltered experiences, showcasing practical applications and critical reflections on the AI tools that are reshaping our industry.

As always, there will be plenty of time for pizza, drinks, and connecting with the Dublin product community. We can't wait to see you there for this crucial conversation!

**Meet our speakers:**

**[Melvin Jayson Ogbalu](https://www.linkedin.com/in/chinedu-melvin-ogbalu/)[,](https://www.linkedin.com/in/evelynbalfe/)** **UX Experience and Strategy Consultant @ Accenture**
*Melvin is a UX strategist focused on human-centered AI design. He collaborates with companies to create intelligent products that are user-friendly, address real needs, and fit smoothly into everyday life.*

**[Iman El Sayed,](https://www.linkedin.com/in/iman-el-sayed-product-designer/) Product Designer @Accenture**
*Iman is a UX Design Lead with deep experience across healthcare, pharma, energy, and manufacturing. Iman specializes in bridging strategy with hands-on design to create impactful, user-centered digital experiences. From research to prototyping, Iman supports organizations through digital transformation - lately with a focus on AI and automation to streamline design operations.*

**[Evan Greally](https://www.linkedin.com/in/evan-greally-71894392/), Head of Innovation & Creative Tech @Droga5 and Accenture**
*Evan enjoys breaking boundaries and works at the intersection of emerging technology and creativity. From generative AI to real-time systems, his work turns radical ideas into prototypes, products, and platforms that create emotional connections and lasting impact.*

**About ProductTank**
ProductTank provides an opportunity for Product Managers in Dublin to exchange ideas and experiences about Product Management, Business Modelling, Metrics, User Experience, and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two.

**A massive thank you to our sponsors!**
This event would not be possible without our wonderful hosts and sponsors for the evening, **Accenture**. Thank you for your incredible support of the product community in Dublin!

Please RSVP **only** if you **genuinely can** make it in person. Also, our hosts at Accenture require a guest list for building security. To ensure a smooth check-in process on the night, **please make sure the name on your Meetup profile is your full**, real name when you RSVP.

See you soon!
Anna, Sima & Antonella

Sima Bani

Antonella Bettati

Anna Savelyeva 

ProductTank Dublin

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The Good, The Bad & The AI: Real-Industry Case Studies

Accenture - The Dock

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The Good, The Bad & The AI: Real-Industry Case Studies

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