Name: ProductTank Dublin: Rethinking Product in the Age of AI
Start: 2025-11-27T18:00:00Z
End: 2025-11-27T20:00:00Z
Location: Baseline

Join us for an evening of engaging discussions, practical insights, and reflections on how AI is reshaping product management and the wider tech landscape.
Our speakers will share their experiences — from building AI-native products to rethinking traditional PM skills in the age of intelligent tools.
As always, there’ll be plenty of **pizza, drinks, and time to connect** with fellow members of the Dublin product community.

**🔹 Talk 1: From AI-Enabled to AI-Native by Mirela Mus**
*[Mirela](https://www.linkedin.com/in/mirelamus/) is the Founder and CPO of Product People, the premier destination for Product Management services in Europe. Mirela and her team supported eBay, DeepL, the World Health Organization aside from many VC and PE-backed ventures. Her background is in Computer Science plus an MBA. She's been doing product management for 12+ years, half of which were in a leadership role (50+ people). Based in between Berlin and Zurich, Mirela spends her downtime hiking, painting, and reading Sci-fi like The Culture series.*

**🔹 Talk 2: The Feature Graveyard: Why Your Old PM Skills Won't Ship in AI Era Becky Byrne & Adriana Ignat**
*[Becky](https://www.linkedin.com/in/becky-byrne-25b9932/) is an experienced Product Management leader with over 18 years in driving digital transformation and product innovation across global technology organisations. As Head of Product at Retail inMotion, she leads product strategy and delivery for digital retail and inflight commerce, focusing on aligning business vision with customer and operational excellence. Previously, Becky held senior product leadership roles at Phorest Salon Software and Zalando, where she built and scaled high-performing product teams and launched impactful, customer-focused products. With a career spanning enterprise and startup environments, Becky brings a deep understanding of how product management must evolve in the AI era to stay relevant, strategic, and outcome-driven.*

***[Adriana](https://www.linkedin.com/in/adrianaignat/)*** *is a seasoned Product Management leader, bringing over 14 years of experience from Google, where she played a key role in the growth of the ad tech space and managed a product portfolio exceeding $300M. Transitioning to the start-up ecosystem, Adriana served as the VP of Product Management and Design and the Irish HQ Lead for an American fintech company. Later on she founded VEKT AI, her own AI start-up providing organizations with tools and processes to navigate AI readiness and transformation with simplicity, reassurance and ease. Today Adriana is the COO at Pulsate, in charge of operationalizing the company's growth mission to bring retail banks closer to an AI powered consumption model*
*through robust marketing tools and intelligent segmentation opportunities.*

**💡 About ProductTank**
ProductTank provides an opportunity for Product Managers in Dublin to exchange ideas and experiences about Product Management, Business Modelling, Metrics, User Experience, and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two.

**🙌 A Massive Thank You to Our Sponsor**
This event wouldn’t be possible without the generous support of our hosts and sponsors, [Ninedots.io](https://ninedots.io/).
Thank you for continuing to champion the Dublin product community!

**⚠️ RSVP & Check-in Information**
Please RSVP **only if you can attend in person.**
Our hosts require a guest list for building security — to ensure a smooth check-in, make sure your **Meetup profile name matches your full, real name** and that your **profile picture clearly shows your face.**
Attendees without a matching name or identifiable profile picture will be **removed from the guest list** and will not be able to enter the venue.

See you soon!
[Sima](https://www.linkedin.com/in/simaban/), [Antonella](https://www.linkedin.com/in/antonellabettati/), [Anna](https://www.linkedin.com/in/anna-savelieva/), [Elham](https://www.linkedin.com/in/elham-hesaraki/)

Sima Bani

Anna Savelyeva 

Antonella Bettati

Elham Hesaraki

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