What we’re about
Make Profits by synergizing strategies and tactics of startup product, e-commerce and services business.
Sharing expert ideas to help you build the business success of your dreams.
Build Business to Consumer, Business to Business e-commerce, product and services from scratch
Upcoming events (4+)
See all- Product Growth Marketing 101 for SaaS Startups & CreatorsLink visible for attendees
A big challenge in marketing today is the overwhelming nature of tactics in Decision Making. Over relying on outreach with ads, emails, blog, content, etc without having clarity on the strategy driving the decisions.
We often forget that the most successful aspect of marketing is understanding customer needs and how to align products with expectations.
Growth is a result of doing the right things and doing the things right in that order. Product Marketing plays a hugely under appreciated role
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What is Product Marketing?
Product marketing is ultimately the sum of all the efforts necessary to create a pipeline of "interested" prospects.
It brings together insights from research, strategy, communication, position, distribution etc to promote and support a new product so that it successfully resonates with an audience group having a need.
Product marketing ultimately contributes to the go-to-market strategy.
So some specific tasks that we will discuss are
- Creating a Sound Marketing Strategy that is based on company and customer expectations.
- Coordinating with the product teams to understand value proposition, transformation, categorization and positioning
- Conducting market research to understand customer needs and wants
- Competitive intelligence to understand the market
- Go-To-Market campaign strategies
A lot more is waiting for you
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Mohammed Abubucker - https://www.linkedin.com/in/blueocean
My Purpose for doing this program
Software is eating the world. Automation is making us redundant. Only competitive advantage left for humans today is their ability to create, innovate and communicate.
Innovation is a non-linear. It doesn't confirm to cause and effect. Speed with which we learn and adapt decides our success.
With my course and coaching, i am on a journey on reinvention. After having worked as an employee and consultant for close to 17 years with some marque names such as Accenture as a program manager and solutions architect, i am here to share my learning with you.
Some of my content and thought leadership initiatives include
https://holisticproductthinking.com
https://mcoach.in
https://productbees.com
https://karishmacotton.com - Success Mantras for Technology Startup Founder from Serial EntrepreneursLink visible for attendees
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Mohammed Abubucker - https://www.linkedin.com/in/blueocean
Success Mantras for Technology Startup Founder from Serial Entrepreneurs is an interactive discussion to learn both the positive and negative points as an entrepreneur.
60 minutes will be divided into
Intro - 15 minutes
Q & A - 15 minutes
Success Formula - 30 minutesRSVP here to receive event joining link
https://www.eventbrite.com/e/success-mantras-for-technology-startup-founder-from-serial-entrepreneurs-tickets-168970197409
or WhatsApp +971585841933 for joining help
- Success Mantras for Technology Startup Founder from Serial EntrepreneursLink visible for attendees
Join Whatsapp group for updates
Mohammed Abubucker - https://www.linkedin.com/in/blueocean
Success Mantras for Technology Startup Founder from Serial Entrepreneurs is an interactive discussion to learn both the positive and negative points as an entrepreneur.
60 minutes will be divided into
Intro - 15 minutes
Q & A - 15 minutes
Success Formula - 30 minutesRSVP here to receive event joining link
https://www.eventbrite.com/e/success-mantras-for-technology-startup-founder-from-serial-entrepreneurs-tickets-168970197409
or WhatsApp +971585841933 for joining help
- Product Sense for Early Stage SAAS Startup FoundersLink visible for attendees
Join Whatsapp group for updates
In a world dominated by political and project thinking, product thinking is a breadth of fresh air the world wants.
While project thinking focuses on efficiency, product thinking focuses on both efficiency and effectiveness. Failures of Products and Product Managers of today have got a lot to do with the inability to grasp this subtle difference.
What is Product Sense?
Product Sense is a state of mind that facilitates clarity of decision-making in conflicting situations through contextual cognition.
Product sense is a mindset that helps you blend intuition, instinct, ideas, vision and data to make sound judgments about needs, jobs, values, benefits and features that need to be shipped
Product Sense helps you overcome bias, assumptions and heuristics through heightened consciousness in Product Discovery and Delivery
Product Sense is this ability to consistently balance business aspirations with customer transformation.
