GA4 & Conversion Rate Optimization

Hi all,
We're going to have a meetup covering Google Analytics 4 (GA4), and Conversion Rate Optimization (CRO).

For GA4, Marek Dziok of Avanavo wil be covering:

1. What is GA4
2. How does it differ from UA/GA3 (Data Model etc.)
3. How to implement/setup
4. How to carry across goals etc., so that it's tracking what you want to be measuring
5. Implementing using GTM
6. Implementing GA4 in WordPress
7. Do it now or die soon!

For CRO, Michael Chidzey will present on:

What Should I Test? How To Set Up An Effective CRO Programme

Michael Chidzey, founder and CEO of Good Signals, a digital marketing agency based in East London that helps brands worldwide rank better on Google, convert more of their website visitors into paying customers through optimisation and A/B testing and earn them coverage from relevant websites and popular publications.