Name: Series 2: Blogging & SEO By Aditya Vikram Singh & Pankaj Singh Kushwaha
Start: 2025-02-22T15:00:00+05:30
End: 2025-02-22T16:30:00+05:30

**Episode 1: SEO Basics - Building the Foundation**
**Objective:** Introduce participants to foundational SEO concepts and best practices.

**Topics Covered:**
What is SEO?
Definition and importance in digital marketing.
Types of SEO: On-page, Off-page, and Technical.
Keyword Research:
Understanding search intent.
Tools for keyword research (Google Keyword Planner, Ubersuggest).
Long-tail vs short-tail keywords.
On-page SEO Fundamentals:
Optimizing meta tags (title, description).
Proper use of headings (H1, H2, etc.).
Internal linking strategies.
Content and SEO Alignment:
Creating SEO-friendly content.
Importance of readability and structure.
Live Q&A and Homework:
Participants draft a simple SEO plan for their website/blog.

**Episode 2: Content Strategies for SEO Success**
**Objective:** Teach how to create content that ranks well and engages readers.

**Topics Covered:**
Content Marketing Basics:
The role of content in SEO.
Types of content (blogs, videos, infographics, etc.).
Crafting Quality Content:
Elements of high-ranking content.
How to write engaging headlines.
Using visuals and multimedia effectively.
Content Planning and Calendars:
Setting up an editorial calendar.
Tools for content scheduling (Trello, Notion).
Content Optimization:
Using keywords naturally.
The role of semantic search and LSI keywords.
Updating old content for better ranking.
Live Exercise:
Participants create an outline for a blog optimized for a target keyword.

**Episode 3: Social Media Marketing Essentials**
**Objective:** Explore how SMM complements SEO and helps amplify content.

**Topics Covered:**
Introduction to SMM:
Overview of popular platforms (Facebook, Instagram, LinkedIn, etc.).
Choosing the right platform for your niche.
Content Distribution via Social Media:
Sharing blog content effectively.
Using hashtags and trends to increase visibility.
Engagement Strategies:
The importance of community building.
Responding to comments and DMs.
Running polls, quizzes, and contests.
Analytics and Insights:
Understanding metrics like reach, engagement, and click-through rates.
Tools for analytics (Meta Business Suite, LinkedIn Insights).
Interactive Session:
Participants create and schedule a week's worth of social media posts.

**Episode 4: Integrating SEO, Content, and SMM for Growth**
**Objective:** Show how to combine SEO, content, and SMM for a cohesive digital strategy.

**Topics Covered:**
The Digital Marketing Funnel:
How SEO drives traffic to content.
Leveraging SMM to convert visitors into leads.
Cross-promotion Strategies:
Promoting blog content on social media.
Using social media to drive backlinks.
Tracking and Adjusting:
Monitoring performance using tools like Google Analytics and UTM parameters.
A/B testing for improved results.
Building a Long-term Strategy:
How to stay consistent with SEO, content, and SMM.
Keeping up with algorithm updates and trends.

**Closing Activity:**
Participants create a 3-month digital marketing roadmap.

Prathamesh Palve

Nagesh Pai

Neha Kulkarni

Saurabh Kulkarni

Uday Ghule

Thane WordPress Meetup

WordPress

Bluehost makes building, growing, and managing WordPress websites easy!

Bluehost

Woo is the leading open-source ecommerce platform, built on WordPress.

Global hosting, community roots, built for what’s next

hosting com

Jetpack

We're a hosted version of the open-source software

WordPress com

Kinsta

WPMU DEV

Thhikana Cafe

Technology

Web Design

Software Development

Internet Professionals

Publishers

WordPress Customization

Web Development

WordPress Developers

Blogging

WordPress for Business

Web Technology

WordPress Plugins

WordPress Themes

WordPress Small Business Websites

WordPress Users

Series 2: Blogging & SEO By Aditya Vikram Singh & Pankaj Singh Kushwaha

Online event

Share

Thane WordPress Meetup

Series 2: Blogging & SEO By Aditya Vikram Singh & Pankaj Singh Kushwaha

Thane WordPress Meetup

Details

Sponsors

Members are also interested in