Content Strategy Seattle

Whether it’s a minor edit from a trusted stakeholder, an urgent compliance correction, or an operational restructure, your content will eventually need to change to meet your organization’s ever-evolving needs. But designing (and following) a governance framework is much easier said than done. Without the right balance between enterprise needs, business goals, and stakeholder bandwidth, your organization’s content strategy can be derailed by inconsistency, frustration, and capability loss.

In this talk, we will explore some of the key pillars of a good governance plan through 3 case studies of work completed with Fortune 500 clients.

Attendees will learn:

• The business capabilities unlocked by a mature content governance program
• Strategic change management
• Guidelines for balancing proactive and reactive governance workflows
• Communication and training plan best practices to encourage organizational alignment

About our Speakers
Paula Little
Paula is a Lead Sr. Information Architect and Taxonomist with Factor Firm, an information architecture and human experience consultancy. In her role at Factor she helps enterprises create innovative information strategies through content and data assessment and modeling.

Previous roles include Sr. Business Analyst and content strategist and compliance analyst with Sound Transit and UW Medicine, Industry Analyst in Ecommerce with Gartner, Inc., and archivist with University of Washington Special Collection, Washington State Regional Archive, National Archive of Dublin, Computer History Museum, and Stanford University's Hoover Archive.

Connor Cantrell
Connor is a design thinker and spreadsheet enthusiast who found her path into information architecture from the library world. She now happily scopes and solves information problems with Factor’s clients.