AGAIN, PLEASE RSVP and ALSO BOOK A SEAT WITH THE LINK ABOVE.
Capacity is limited so confirm your site as soon as possible
This event will be presented in English
In the first Product Tank Madrid meetup of 2017, Jeff Gothelf and Josh Seiden (authors of Lean UX) will explain how successful organizations listen to customers and create new product continuously, based on the findings of their last book, Sense & Response.
Digital technology is changing everything about business today.
Why?
Because it gives organisations the ability to build continuous two-way communication into every touch point with their customers and employees.
Most leaders and project teams think this is simply the evolution of “IT”— leaving business management unchanged.
This is not true.
As this technology becomes embedded in literally every phase and process of our businesses, we need new organisational structures and management practices capable of leveraging these new capabilities. We need a new set of principles for the next century of work.
Jeff Ghothelf (http://www.jeffgothelf.com/) (author of 'Lean UX' and 'Sense & Respond', speaker and designer)
During his nearly 20 years in digital products and services, Jeff has worked to generate a customer-centric approach based on product strategy, design and leadership.
In addition, Jeff has worked in various roles and leadership positions in iXL, Fidelity, AOL, WebTrends and TheLadders. Recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped make it one of the most recognized brands in the strategy of products, development and modern designs.
As a director at Neo's New York office, Jeff served as director of executive training, training, workshops, and education. Jeff also offers lectures, workshops or works directly with client leadership teams in North America, Europe and Asia.
Josh Seiden (http://joshuaseiden.com/)(designer, strategist, coach, author, and technology leader)
He was founder and director of Neo, the digital products innovation studio, where he helped customers launch new digital products and services.
Previously, he was head of product design at Liquidnet, a Wall Street innovator, and led interaction design teams at Cooper.
He is founder and former president of Interaction Design Association.
A huge thanks to our sponsoring partner, ESNE:
ESNE is pioneer in adapting academic programs within the area of Design, Fashion and Technology to the Bologna Process, meeting, in this manner, the needs of a demanding market of highly qualified professionals. Accordingly, our top priority is to pursue professional specialization in these different branches. In this respect, our academic programs have been developed conjointly with top companies
