Goiko Grill: We Make Burgers – We Cook Stories




Do you remember those days when you had to research thoroughly to find a decent burger place in Madrid?

A few years back when Andoni and Daniela Goicoechea decided to jump into the game, they started a small restaurant specialized in gourmet burgers along with their parents.

Meals were so succulent and kindness of their staff one of their best traits, that soon they were expanding while experimenting and improving their operations model.

This time, we’d like to share the story behind one of the master-minds of this (for now) local success story: Daniela Goicoechea. Former CMO of the company, Architect and Strategist and one of the best marketers in Spain.

Don’t miss the chance to learn first hand how to build a brand everyone loves.

****This event will be hosted in Spanish****


7:30 PM: Registration, Networking & Beers

8:15 PM: Fireside chat + Q&A

9:00 PM: More networking & more beers



Daniela Goicoechea - Goiko Grill (CMO)

Venezuelan living in Madrid. Daniela holds a Bachelor of Architecture from the Universidad Simón Bolívar in Caracas-Venezuela and a Masters degree in Strategic Design from IED Master in Madrid-Spain. She jumpstarted Goiko Grill with her brother and parents in 2013. Since then and until 2019 has served as its CMO.

Hosted By

Roger Berdayes, Madrid Director

Hacking the way to make entrepreneurship ecosystems grow. Founder at TestrBox, Director at SG Madrid and SGuMadrid. Building the next big thing on far-field voice recognition.

Costanza Vannutelli, Madrid Co-Director

Costanza Vannutelli is italian, she studied an MBA at Luiss Business School and Copenhagen Business School. After she worked in Strategy Consulting between Buenos Aires and Milan, she moved to Madrid to work as Business Development Manager for two different Startups. Costanza worked at an Innovation Consulting company, as Project Leader in Madrid helping large corporations to transform through the innovative methodologies used by start-ups and entrepreneurs. Now she is developing the area of digital and cultural transformation of big companies from Utopicus, a network of prime coworking spaces based in Madrid and Barcelona.

Rocío Suanzes, Staff

I am a very curious person. I’ve always been. This had led me to work in very different areas and sectors, with very different people, opened my brain to new ideas and gave me a very broad and holistic view of businesses. I really enjoy creating new projects, ideas, implementing new processes, or trying new methodologies.

With a background in Business Administration in CUNEF and an MA in Techno-creativity – the combination of business strategy and new technologies – I add a results-oriented perspective to change management. I had worked on international projects in 20 countries and lived in 3 of them, and had built an innate ability to connect with people from all walks of life and cultures. Right now I lead the operations in IncubHealth, a company builder focused on digital health.

Olivia Glowacka, Staff

Pablo Huelin, Staff

Aspiring VC | MBA candidate @IEbusiness & changing the way you communicate

Dominique Acuña, Staff

Creator of ideas, projects, and events of all kinds. These skills were acquired during my time at university and extracurricular work. I've dealt directly with customers focusing on their needs and solving their problems accordingly. I've acquired these skills by organizing massive events like Tedx Cosmovisiones, which focused on innovation, and also by managing events that promote startup projects organized by Google's branch in Ecuador.

Pascual Aparicio, Ambassador

Krystel Bendahan, Ambassador

Alejandro Briceño, Ambassador


Global Partner

Google for Startups (https://startup.google.com)

Google is committed to empowering entrepreneurs around the world through programs, partnerships, and our products.


Utopicus (http://utopicus.es)

Welcome to the perfect coworking space for your team and your clients. Redefine the way you work with Utopicus.

Las Muns (https://lasmuns.com/)

In Las Muns you'll find the freshest ingredients, all natural, without additives nor preservatives embodied in delicious Argentinian empanadillas. Las Muns offer a healthy gastronomical alternative to enjoy every moment, anywhere you want.

Le Wagon (https://www.lewagon.com/madrid)

#1 coding bootcamp worldwide. In 9 weeks, we bring you the skills to land a job as a software developer, product manager, or launch your startup.

IE Entrepreneurship Club (http://www.ie.edu)

IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations.
As part of its Entrepreneurship value, IE promotes the development of an entrepreneurial ecosystem, boosts intrapreneurship and supports its students and graduates in the creation and development of startups around the world. The IE Entrepreneurship Club contributes to that mission by organizing events that will inspire students and help entrepreneurs.


Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 500 cities and 125+ countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.