Messaging for Your Market: Tell Your Story, Win Customers, Attract Investors

PLEASE DO NOT RSVP/JOIN WAIT-LIST ON MEETUP...

REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING LINK: (https://www.picatic.com/brand-storytelling) https://www.picatic.com/brand-storytelling

Registration closes at 11:00pm on July 25th (CALIFORNIA TIME), so please do it now so you don't forget! We will send out an email at least 5 hours prior to the event to all who register through the link above. If you do not register through the link above, you will not receive the link to access the livestream.

This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers.

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CURRICULUM

Every startup needs to be able to tell a story, to win customers and get funding from investors. Access Silicon Valley invites you to join us for a highly informative branding and storytelling workshop with an industry expert.

Jasmine Bina, founder of Concept Bureau (https://mailgw01.procopio.com/enduser/classify_url.html?url=NdHPyL44ZdToRpVvYW8BDoCuz2sOdTzQF8Y+qFjO0NJ/c3O9DADGJmNhucsS4ACF), will explain how to create compelling messaging that converts your audience. Through the use of powerful frameworks and clear, real-life examples, she'll walk through the steps necessary to get you from a great idea to a story that sells.

Narrative is the backbone to any market launch or growth plan, and getting your target consumers to shift their perspective is a crucial step in early adoption, loyalty, and evangelism. Learn how the right process for creating your story and key messaging can change your relationship with customers (and investors!) and build a strong market position.

Topics to be discussed will include:

• Core frameworks for defensible positioning and messaging:

• Segmenting your customers through psychographic profiles

• Surveying the competitive brand landscape

• Diagnosing user experience for hidden opportunities

• Finding patterns and core beliefs in the mix

• Decoding user behaviors worth leveraging

• Trigger language and messaging

• Bringing a message to life in the channels that matter

SPEAKER

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Jasmine Bina is the Founder and CEO of Concept Bureau, a brand strategy agency with roots in the storytelling world of PR. She has spent the last decade working with U.S. and international companies from a variety of industries, with a special focus on B2C brands reaching millennial consumers, and translating foreign brands for a US market.

Her work with growth stage startups to established names ties brand identity into the fabric of a business - from product development to marketing and sales - to create defensible market positioning in dynamic environments. Entrenched in the VC world, Jasmine knows what it takes to make foreign companies appeal to the US market and investors. She received her BA in literature from UC Berkeley and holds an MBA from NYU.

ORGANIZER

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PREMIER SPONSORS

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Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from 2014-2016.

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VentureMoney Management Co. (http://venture.money/) – Investment firm headquartered in San Diego.