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Travel & Leisure x AI — Barcelona
The travel industry has changed more in the last two years than in the previous twenty. The way travelers discover hotels, plan trips, book experiences, and choose where to eat is being quietly rewritten by AI — and the operators who understand this are pulling ahead fast.

This is a free, half-guided networking evening built to bring two worlds into the same room: people running travel & leisure businesses (hotels, tour operators, restaurants, agencies, activity providers, transport, retail) and the founders, builders, and practitioners actually shipping useful AI tools.
Not a lecture. Not a panel. Not pitches from a stage.

We'll kick things off with a short, guided framing of the most interesting shifts happening right now — then open the room up for real conversations between people who can actually help each other.
Whether you run a boutique hotel in the Gothic Quarter, manage a tour company, or build AI products looking for sharper use cases — this is the room.

What you can expect to hear in conversations:

  • How travellers actually find you now — AI search, ChatGPT recommendations, and what's replacing Google for trip planning
  • Personalisation that doesn't feel creepy — tailoring offers, itineraries, and follow-ups to each guest without a bigger team
  • Multilingual by default — handling enquiries, reviews, and content across every market your guests come from
  • Revenue, demand, and pricing — what AI is doing to forecasting and booking conversion right now
  • What to automate and what to keep human — because hospitality is still a people business

Come with your current bottlenecks, your half-baked ideas, and the question you've been meaning to ask someone smarter than Google.
Free to attend. All levels welcome — operators, founders, AI builders, and the curious in between. No technical background needed. Just bring your business brain and a willingness to share what you're working on.

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Artificial Intelligence Machine Learning Robotics
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