Backstory Talks: Nir Eyal

Nir is a bestselling author, investor, and leading expert on behavior change, focus, and human potential. A former lecturer at Stanford, he is the author of the international bestsellers Hooked and Indistractable, which have helped millions better understand habits, attention, and decision-making. His latest book, Beyond Belief, explores the hidden assumptions that shape our limits — and how to move beyond them.

Join us for an inspiring conversation on habits, attention, and living with greater intention.