Branding in UX/UI. Designing digital experiences from brand to behavior.

A hands-on workshop on how to translate brand strategy and identity into coherent, meaningful UX/UI design decisions.

This workshop explores how branding and UX/UI intersect, and how designers can move beyond aesthetics to create digital experiences that feel coherent, intentional, and emotionally aligned with a brand.

Rather than treating branding as a visual layer added at the end, the session reframes it as a decision-making system that shapes how interfaces look, behave, and communicate. Students will learn how brand values, personality, and tone influence visual choices, interaction patterns, and microcopy, and how to apply this thinking in real UX/UI projects.

The workshop combines a concise theoretical foundation with practical exercises, helping students develop a clear mental model they can reuse in future projects.

Who will benefit from this masterclass:

• UX/UI students
• Designers who struggle to connect branding with interface design
• Anyone who wants their digital work to feel less generic and more intentional

Key topics:

• Why “good-looking” interfaces often feel generic
• How branding actually works in digital products
• The hidden role of emotion in UX/UI design
• A practical framework to design consistent, on-brand interfaces
• Turning abstract brand ideas into concrete UI decisions
• Avoiding common UX mistakes caused by over-styling or under-branding
• Designing digital products that feel intentional, not assembled

By the end of the workshop, you will have a stronger foundation for designing digital products that are not only usable, but also expressive, consistent, and meaningful.

What to Prepare / Bring

• A laptop
• Access to Figma (or similar design tool)
• Basic UX/UI knowledge
• No prior branding knowledge required.

Your instructor:
Ivi Monteys
Brand Strategist at PÁNICO ESTUDIO
I’m a branding and visual designer working at the intersection of strategy, identity, and digital design. My work focuses on helping brands translate their core values and personality into clear, coherent visual systems and digital experiences.

I work with global projects, companies, and organizations on branding, web design, and digital identity, with a strong emphasis on clarity, consistency, and emotional coherence. My approach is pragmatic: reducing complexity, cutting noise, and turning abstract ideas into concrete design decisions.

This workshop reflects how I approach real projects bridging branding and UX/UI through behavior, intention, and design logic rather than trends or decoration.