Name: Product Experimentation MeetUp in Barcelona
Start: 2024-08-29T18:30:00+02:00
End: 2024-08-29T21:30:00+02:00
Location: Carrer de Llull, 110

Join us for an engaging meetup where we delve into the current challenges at the intersection of Experimentation and Product Development.

This edition will feature insightful talks from industry leaders who will share their expertise and innovative approaches.

**Here's what you can look forward to:**

🚀 Ronny Kohavi - **Q&A Session**

In this interactive session, Ronny Kohavi will address key questions related to Experimentation, starting with the **"pre-submitted questions".**

Leveraging his extensive experience from leading Experimentation at Amazon, Microsoft, and Airbnb, Ronny will provide valuable insights and practical advice to your questions.

**🚨 SUBMIT YOUR QUESTIONS 🚨**
Please submit your questions ahead of time through Slido, and don’t forget to vote on the questions you find most relevant.

**\>\>\> [https://app.sli.do/event/3BbGJ4cYstrS9yN5C8M3B7](https://app.sli.do/event/3BbGJ4cYstrS9yN5C8M3B7)**

**About Ronny Kohavi:**
Ronny has over 20 years of experience running A/B tests and is the co-author of the industry-defining book, “Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing.” He currently teaches an advanced Experimentation course.

\>\> **Online course taught by Ronny: [https://bit.ly/ABCourseRKSM](https://bit.ly/ABCourseRKSM)**
\>\> LinkedIn:[ https://www.linkedin.com/in/kohavi/](https://www.linkedin.com/in/kohavi/)

🚀 Uri Simonsohn - "Better Than 5 Stars: Measuring Satisfaction with 'Action Scales'

Uri Simonsohn will present his research on 'Action Scales', a novel alternative to 5-star ratings. Action scales prompt users to indicate their preferred future action following an experience, providing a more reliable and user-preferred metric.

**About Uri Simonsohn:**
Uri is a professor at ESADE Business School and formerly at Wharton. His work intersects statistics, psychology, and economics. He co-authors the academic blog DataColada.org, which explores various aspects of evidence evaluation.

\>\>Learn more about Uri: [https://urisohn.com](https://urisohn.com)

🚀 Itamar Gilad - Validating Your Product Ideas with the Confidence Meter

Itamar Gilad will introduce the Confidence Meter, a tool designed to objectively evaluate ideas based on supporting evidence. He will walk us through examples covering multiple build-measure-learn cycles, demonstrating how product teams can use this tool to make more informed decisions and develop higher-value products.

**About Itamar Gilad:**
Itamar is a renowned expert in product development and has created the Confidence Meter to aid teams in validating their ideas.

\>\> Learn more about Itamar: [https://itamargilad.com](https://itamargilad.com)
\>\> Confidence Meter Calculator: **[https://itamargilad.com/resources/confidence-meter-calculator/)](https://itamargilad.com/resources/confidence-meter-calculator/))**

***Don't miss this opportunity to learn from and interact with leading experts in the field of Experimentation and Product Development.***

NOTE: MeetUp will also be broadcasted online & recorded.
The Zoom link will be provided on the event day via message on the MeetUp platform.

**🌟 We look forward to seeing you! 🌟**

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Carrer de Llull, 110

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