How to Win Better Clients: Push or Pull?

GOOD WORK SHOULD LEAD TO BETTER CLIENTS. SO WHY DOESN’T IT?

Many freelance designers and creative entrepreneurs reach the same frustrating point:
You know your work is good. But you are still brought in too late, handed a brief someone else has already defined, compared with other suppliers on price, or chasing projects you never really wanted.

The problem is rarely your craft.
It is how you become visible, trusted and chosen before the brief exists.

On September 17, designer Samuel Siebler and strategist Peter Busse are discussing two very different approaches to that problem and putting them to the test.

PUSH OR PULL?

Sam believes in Pull:
Build something worth finding. Let your work, reputation and relationships create demand.

Peter believes in Push:
Don’t wait to be discovered. Choose your market, position your value and build the right relationships deliberately.
Both approaches work.

The interesting question is: Which one does your creative business need right now?

WHAT WE’LL EXPLORE
Over 90 minutes, Sam and Peter will unpack questions that almost every independent creative eventually faces:

• Does great work really speak for itself?
• When does focusing on your craft become avoidance of selling?
• Can you choose your clients, or do you first have to earn the right to choose them?
• How do you move from executing briefs to shaping the thinking behind them?
• What is actually stopping you from attracting better work right now?

BRING YOUR OWN CHALLENGE
This is not a webinar where you sit quietly and take notes.
Bring a real question about your positioning, clients, sales or practice.

We’ll work through selected challenges live and help you identify the next move with the greatest leverage.

If you are a freelance designer or creative entrepreneur who wants better clients, more strategic influence and more freedom in the work you take on, this conversation is for you.

BEFORE WE MEET
Tell us what’s currently keeping you from doing more of the work you want:
https://796ffo15wdq.typeform.com/to/LmxNnst1

This is the online pre-event for our September 30 workshop and dinner in Barcelona: How to Transition From Creative Supplier to Trusted Advisor.