eDO Ignite #1: Beyond the Screen & Beyond the AI Hype

Welcome to the inaugural eDO Ignite — a dynamic new multidisciplinary
series by eDreams ODIGEO that unites visionaries across Tech, UX,
Data, Product, and Design!

To launch this community meetup series, we're hosting two compelling sessions that examine the present-day realities of AI tooling and the evolution of human-computer interaction beyond traditional screens.

📍 Event Details

• When: Monday, October 19th, from 19:00 to 21:00 CEST
• Where: eDreams ODIGEO Barcelona Office
• Doors Open: 18:30
• ⚠️ Please note: Entry requires completing the official eDO registration form https://forms.gle/TKbcJBztkuDMmoqt5 and showing a valid ID.
• Check-in closes promptly at 19:15. Late arrivals will not be
  granted entry.

🎙️ The Lineup

1. Too many options, no decision: Managing the challenge AI brings
to design teams
🗣️ Speaker: Hooman Rezvani

AI has made design production faster than ever, but it hasn't made design teams faster at deciding. This talk diagnoses a pattern showing up across the design org: too many AI-generated options with no clear way to converge, and two forms of false confidence — AI that stubbornly defends a wrong answer, or AI that gives a different answer every time with no signal for which is best. Left unaddressed, this quietly slows time-to-ship, increases quality risk from decision fatigue, and erodes design-system consistency. The talk closes with practical fixes at the skill, process, and business-metric level.

2. Designing for the Post-Screen Era: Why This Matters Now?
🗣️ Speaker: Jorge Márquez Moreno

What happens to the user experience when screens are no longer at the center of our relationship with technology? This talk explores how the post-screen era will transform the way we interact with digital services and questions what it means to own something when we depend on platforms that can disappear. It reflects on how UX design and research can prepare for these new forms of interaction while keeping human autonomy and experience at the center.

🚀 Reserve Your Seat!
Spaces are limited. Secure your spot now, and stay after the talks to connect with local innovators. Let's Ignite the Idea. Shape the Future.