CSBCN June: Content Strategy, can you measure its success?

Hello everyone!

Ready for our next MeetUp? Koen Platteeuw has kindly offered to talk about how to measure the ROI of a Content Strategy. Here's his description:

Content Strategy ROI? Does it exist? Can you quantify it? Which KPI's to choose? What are realistic objectives & expected benefits?

If you would like to introduce content strategy at your organization, you'll have to be ready to answer these questions from the decision makers. In our June session, we'll provide you with some ammunition... and a lot of food for discussion.

Please note that we are meeting on Wednesday this time.

See you then!

Fabrizio and Clara