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Why Business Agility and Why Now?

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Nota: La charla será en español aunque la descripción se encuentre en inglés.


Agile is no longer a set of software development methods used by a
bunch of innovators. Nowadays Agile is arguably a popular and
successful product development strategy. This success and the broad
adoption of Agile in the software industry is not a coincidence but a
required fist step for a much bigger change in the world of business.

The current historical context has been for years indicating the need
of a paradigm shift in management science and product development. The
new social order and the new customer needs requires 21st century
business to become continuous innovation engines.

Emerging lines of thought such as: Customer centricity, Management
3.0, complexity science, design thinking, team coaching and social
dynamics among others, are being explored by Agile practitioners and
being merged into the agile parading. Those are the new bricks to
build the next normal science of management and product development.

In this talk I’ll share my thoughts about: why this is happening in
this moment of history, why Agile emerges in the software industry,
how is agile connected to the 21st century customer, how Agile
addresses the need of continuous innovation and what’s my vision about
the future of Agile. For that I’ll collect and put together concepts
coming from the previously mentioned lines of thought and several
ideas coming from well known 21st century thought leaders.


Understanding Business Agility,
Understanding of the core of agile,

Understanding the impact of Agile in Organizations and why it's so difficulty to make it happen, contextualize Agile in the current world of business

Powerful and proven arguments to encourage business people to get
involved in Agile initiatives


Angel Díaz-Maroto is a very energetic Agile coach who truly enjoy challenges. Putting in place Lean and Agile concepts and practices in very complex environments is his specialty and passion. As as an Agile coach, trainer, and mentor, he’s supported several multinational organizations in their Agile journeys in the last 10 years.

During his 18+ years of experience in IT Angel has worked in various roles: Agile coach, R&D manager, software developer, software architect, ScrumMaster, and trainer.

Angel is recognized worldwide as an expert in Agile and Scrum and he holds the three highest level certifications in the field: CST (Certified Scrum Trainer), CEC (Certified Enterprise Coach) and CAL Educator (Certified Agile Leadership Educator) by the Scrum Alliance. Additionally, is a co-active coach, specialist in team coaching and systemic leadership, and Management 3.0 licensed trainer. Additionally, he teaches video game production at ESNE (University of Design, Innovation and technology) and Design Thinking at LaSalle University. Angel is also a frequent speaker having participated in more than 40 international conferences and Agile events in Europe, Asia and the Americas.