GTM Hackathon — turn signal into revenue

# You built it. Now prove you can sell it.

​This GTM Hackathon is a 7-day sprint where you will execute a real B2B Go-To-Market strategy from scratch.

# The Format (15-20th of April)

• ​Day 1 — ICP & GTM Systems Workshop (in-person)
• ​Define your ideal customer profile, structure your acquisition funnel, enrich leads, and prepare your outbound strategy.
• ​Day 2 — Campaign Setup & Launch (remote)
• ​Build your Clay workflows, prepare email and LinkedIn sequences, set up tracking, and launch your outreach campaigns.
• ​Day 2–7 — GTM Sprint
• ​Execute independently, iterate messaging, qualify leads, generate replies, and push for booked calls and customer conversions.
• ​Day 7 — Final & Results (remote)
• ​Top 3 teams present their GTM strategy, funnel performance, learnings, and conversion results.

# ​What We Will Track

1. ​Preparation — Lead discovery & qualification
2. ​Outreach — Open & Click Through rates
3. ​Interest — Calls booked & demo performed
4. ​Conversion — Activation, LOIs & revenue

> ​All scores are adjusted by an cutomer-type difficulty multiplier so Entreprise and SMBs targeting projects compete fairly.

# ​Awards & Prizes

​🏆 GTM Champion — highest overall execution score across the funnel
🏆 Best Outbound System — strongest campaign structure and execution
🏆 Best Conversion Engine — highest lead-to-customer conversion efficiency

# ​Who This Is For

​B2B startup founders with initial traction and validated market interest.

• ​You have a product (MVP or beyond) but no GTM motion yet
• ​No existing outreach system, limited market presence
• ​Solo founders welcome.

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​Organised by Pitchless Community and Evolize