Name: Product Leadership: Building Culture, Driving Change, and Leading Impact
Start: 2025-12-11T19:00:00+01:00
End: 2025-12-11T21:00:00+01:00
Location: eDreams ODIGEO

In today’s fast-evolving market, strong product leadership is more important than ever.

Effective product leadership sets clear vision and strategy, guides cross-functional teams through ambiguity, and creates a culture where innovation thrives. It empowers leaders to navigate complex trade-offs, align stakeholders, and foster collaboration that propels companies ahead of the competition.

At **ProductTank Madrid**, we know that great product leadership is not just about managing products but about inspiring and shaping organizations.

This event brings together three exceptional product leaders who will share their unique perspectives on how to build a thriving product culture, integrate change management into product practice, and master the art of leading leaders through powerful peer relationships.

A big thank you to our sponsor, **eDreams ODIGEO**, who will be treating us to drinks and pizza to keep the conversations flowing and the energy high all evening!

***

## Speakers & Topics

**Paco Crespo – Building and Scaling Product Culture**
[LinkedIn](https://www.linkedin.com/in/pacocrespomo/)
Paco will kick off the evening by diving into how to integrate a strong product culture within an organization—aligning teams around vision, inspiring decision-making, and embedding product thinking across all levels of the company.

**David Jordan – Product Leadership Through Change**
[LinkedIn](https://www.linkedin.com/in/davidjordansoro/)
David will follow with insights on combining change management theory with product best practices. He’ll share how small, iterative changes can be integrated effectively to improve products while keeping teams aligned and adaptable.

**Daniel Lovazzano – Leading Leaders and Partnering with Peers**
[LinkedIn](https://www.linkedin.com/in/daniel-lovazzano/)
Daniel will close the session with a deep dive into the distinctions between ICP, Product Lead, and Product Director roles. He’ll highlight the importance of cultivating strong relationships with peers and how leading other leaders requires a unique set of skills and mindset.

***

## Agenda

**Thursday, November 20, 2025 — 7:00 PM to 9:00 PM**

* **7:00 – 7:10 PM** Welcome & Introductions
* **7:10 – 7:35 PM** Paco Crespo: Building and Scaling Product Culture
* **7:35 – 8:00 PM** David Jordan: Product Leadership Through Change
* **8:00 – 8:25 PM** Daniel Lovazzano: Leading Leaders and Partnering with Peers
* **8:25 – 9:00 PM** Networking, Drinks, and Pizza

***

Join us for an inspiring evening at ProductTank Madrid to learn, share, and connect with fellow product leaders. Discover fresh perspectives and actionable ideas that will help you lead teams and products to new heights—all while enjoying great food and company!

***

## About Our Sponsor: eDreams ODIGEO

eDreams ODIGEO is Europe’s leading online travel company and one of the largest in the world.

Founded in 2011 through a merger of top travel brands, eDreams ODIGEO connects millions of travelers with flights, hotels, vacation packages, and much more, across 44 markets worldwide.

With a strong presence in Europe and a customer-centric approach, the company continuously innovates to make travel planning easier and more accessible.

We're proud to partner with eDreams ODIGEO in fostering community and learning for product professionals in Madrid.

Alex Swiec

ProductTank Madrid

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Product Leadership: Building Culture, Driving Change, and Leading Impact

eDreams ODIGEO

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ProductTank Madrid

Product Leadership: Building Culture, Driving Change, and Leading Impact

ProductTank Madrid

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