Marketing con blog

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Confidence in Bloom: How Creativity Builds Confidence** What happens when creativity becomes an intentional practice? In this month’s Confidence Lab, we’ll gather at **Petals That Inspire: The Flourish Studio** for an evening exploring the connection between creativity and confidence. How making with our hands, engaging our senses, and allowing space for expression can shift how we see ourselves and what we believe is possible. Our featured speaker, **Amanda Lorenzetti**, owner of Petals That Inspire, will share how creativity has shaped her own confidence journey and why creative environments play such a powerful role in well-being, resilience, and personal growth. Drawing from her work leading an experience-driven floral studio and a community-centered workforce development program, Amanda will reflect on creativity as both a personal and collective catalyst. Amanda will also guide us through a **hands-on floral design experience**, creating a fresh arrangement in a wide mouth mason jar. No prior floral experience is needed, just curiosity and a willingness to engage the process. This evening is an invitation to slow down, create, and reconnect with the part of yourself that grows through care, attention, and imagination. You’ll leave with a floral arrangement to take home, and a deeper understanding of how confidence can be cultivated through creative practices. **Featured Speaker: Amanda Lorenzetti** Amanda Lorenzetti is the owner and founder of [Petals That Inspire](https://www.petalsthatinspire.com/) and The Flourish Studio, a social enterprise florist based in Columbus, Ohio. She brings more than a decade of experience in wedding and event sales, paired with hands-on expertise in floral and event design. Amanda’s connection to the floral industry began early, spending time alongside her godmother, a professional florist on the East Coast. After earning her business degree, she returned to her hometown in Connecticut to work as a floral and event designer, blending creative artistry with strong operational and client-focused skills. In 2020, Amanda returned to the floral industry with a renewed purpose, driven by a desire to build a business rooted in creativity, community impact, and sustainability. During this pivotal time, she founded Petals That Inspire—an innovative floral concept that reimagines the traditional florist model by combining event florals, workshops, and experiential offerings with a mission-centered approach to workforce development. Today, Petals That Inspire is a thriving social enterprise known for its thoughtful design, educational experiences, and commitment to empowering young adults facing barriers to entry in the workforce. Amanda is deeply passionate about building businesses that are both profitable and purpose-driven, and she leverages her strong business acumen to create a scalable & sustainable model that inspires creativity while giving back to the community. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you! **What to Expect at the Intro Circle** \~\~\~\~\~\~\~\~\~\~\~\~\~ Near the beginning of the event (1:30 pm), we do a standup: * Organizer announcements, updates, and logistics Round 1 - (7 secs max): * Your name * What you're working on * What you can help others with Round 2: * Community events you wanna plug. If none, that's cool too. Round 3: * Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool. After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!

**How to take control of your subconscious and harness its power!** Join us for an eye-opening lecture where the speaker will break down complex ideas in a clear and practical way. You’ll gain insights into: ✅ The true definition of the subconscious ✅ How it generates unwanted emotions ✅ Its real purpose and function ✅ What determines the pressure it exerts on you And the most important topic: **How do you take control of your subconscious!** But this isn’t just another lecture where you sit and listen passively. It’s interactive and engaging—you can ask questions at any time. 📅 Reserve your spot now! Seats are limited, so don’t wait too long to sign up. Location: 1266 Dublin Rd, Columbus, OH 43215 Hosted by the Hubbard Dianetics Foundation

This is an in-person meeting. Would you like to know the Real You, not just a shadow of yourself? Does your life energy feel somehow trapped within? Does your self-confidence get easily shaken? Do you get in the way of your own goals? We will discuss the real source of all this, what holds you back in life, and how to handle it so you can achieve more successful and happier living. Perhaps you get weighed down with negative emotions you can't seem to shrug off. Or find yourself doing strange and irrational things - not really being yourself. We will cover why that is and tools that work to help you unearth your self, your self-confidence and motivation. This meeting will help you learn about how to effectively overcome: -Out-of-control unwanted emotions -Low self-esteem -Anxiety -Negativity -Stress -Irrational fears -Traumatic or painfully emotional incidents -Breakups -Betrayals -Feeling like you're not really yourself -Self-doubt... We will discuss how to unleash the inner you and tap into your true potential. So come to this online meetup! This meeting is sponsored by the Hubbard Dianetics Foundation of Central Ohio

One of the most valuable parts of this community is the opportunity to think out loud with other product professionals. This session is built for exactly that. As we wrap up the quarter, it’s a great time to pause and reflect. What’s on track? What needs adjustment? Where could a small shift create bigger impact? Join fellow product professionals for a focused, interactive conversation designed to help you recalibrate for the next quarter. You’ll have the opportunity to share where you are, hear how others are thinking through similar challenges, and gain fresh perspective you can bring back to your team and organization. We’ll gather at 8:00AM, with discussion starting promptly at 8:15AM. 📍 First Watch - 7227 N High St Located in: The Shops at Worthington Ample parking is available. Food and beverages will be available for purchase. Start your morning with clarity and connection — we hope to see you there! ☀️