The Product Model Madrid by UXDX

Contexts change, processes should too.

The biggest waste in software development is building the wrong thing. But we continue to use processes that focus on the efficiency of building software instead of effectiveness and sustainability.

We don't know what customers will like until they have the product so we need to build processes around short cycles, quick experiments and iterations. That's what UXDX (User Experience + Developer Experience) is all about.

We host speakers who share how they are changing their processes to enable more autonomous, empowered product teams. The goal is for everyone involved in product development from Product Managers, UX Researchers, Designers and Developers to get involved and learn the T-shaped skills necessary for high-performing product teams.