Next-Level Phygital Experiences

We're buzzing to share that The Product Model by UXDX is coming back to Madrid.. next week!

Join us for an evening of insightful chats, meaningful conversations and casual networking.

Tickets are limited!

18:00 - 18:20: Registration & Networking
18:20 - 18:30: Welcome talk from our ambassador: Gabriel Roque, Head of UX, ília.

18:30 - 19:00: Talk 1 by Giuseppe Di Biase, Senior Product Manager, Fever.
"Designing Phygital Experiences with User-Centered Approaches"
As digital and physical worlds merge, creating seamless, meaningful experiences is essential. Giuseppe will explore how user-centred design principles can help bridge the gap between online and offline interactions, ensuring phygital products resonate with users at every touchpoint.

19:00 - 19:30: Talk 2 by Dušanka Ilić, CEO, Beyond42.
"Bridging Worlds: The Transformative Power of Immersive Experiences in Redefining Engagement"
In an era where digital and physical realities intertwine, immersive virtual experiences are revolutionizing how organizations connect with audiences worldwide. This presentation delves deep into the profound impact of virtualization beyond mere technology—exploring how it fosters authentic engagement, transcends geographical and cultural barriers, and reshapes the way we share stories and value. Discover how embracing virtual platforms can unlock unprecedented opportunities for accessibility, inclusivity, and emotional connection, ultimately redefining the essence of global interaction and engagement for your organization.

19:30 - 19:35: Closing Remarks by our ambassador.
19:35 - 21:00: Networking, with food and drinks, courtesy of ília.
Thank you to Puerta Innovación and ília for supporting the event.
Hope you can join us!