Are you choosing the right firms to participate in your Request For Proposals (RFPs)?

Are your RFPs inspiring the most relevant agencies and vendors to invest their time and resources?

Will your written document allow the best agencies to shine?

Are you evaluating and scoring your RFPs in an optimized way?

In ‘The New Rules of RFPs’ TOP Global CEO Ben Kaplan reveals how the modern RFP has changed in form and function, highlighting 7 key insights for your next RFP and how to successfully implement them in any private, public, or non-profit organization.

Correctly managing the RFP process is the key to forming successful and impactful partnerships that add value. If you want to ensure a good fit between vendor and client, you need to get the RFP right.

Key topics covered in the presentation include:

- Understanding the hidden considerations of any RFP
- How to source new agencies and vendors to apply
- How to narrow down your list of participants
- How to evaluate participating firms beyond traditional scorecards
- How to write a RPF document that is fair yet thought-provoking
- How to decide what information you should and shouldn’t include in the RFP

If you have an RFP to issue soon for 2021 — or if your department regularly writes RFPs and wants to improve the relevance, volume, and quality of respondents — then this is the webinar for you.

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The New Rules of RFPs

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The New Rules of RFPs

Madrid Brand Marketers + Agency Professionals

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