Search is changing fast. Really fast.
For years, marketers have optimized for Google rankings, website traffic, and traditional SEO performance. But now buyers are discovering brands in a much messier — and much more interesting — way. They’re asking ChatGPT. They’re searching Reddit threads. They’re watching YouTube explainers. They’re comparing vendors on review sites. And increasingly, large language models are pulling from all of those places to decide which brands show up, get cited, and earn trust.
So how do you make sure your company is part of that conversation?
Join us as we welcome Ross Simmonds, CEO of Foundation Marketing, for a practical, data-backed session on how brands can drive more web traffic and LLM referrals through offsite AEO/GEO strategies.
Ross will share Foundation’s latest research, observations, and best practices on how AI search is changing the rules of discoverability — and what sales and marketing leaders should be doing now to adapt.
We’ll explore:
- Why offsite content matters more than ever in the age of AI search
- How Reddit, YouTube, and other third-party platforms influence AI-generated answers
- Review site authority including G2, Capterra, TrustRadius, Gartner Peer Insights.
- What brands can do to increase their chances of being cited by LLMs
- How to think about AEO/GEO alongside traditional SEO
- Practical steps marketing and sales teams can take now to improve visibility, traffic, and referral opportunities
This session is designed for experienced sales and marketing leaders who want to stay ahead of the curve — not by chasing hype, but by understanding where buyers are really getting information and how smart brands are adapting.
If your team is still treating search as a Google-only game, this session will help you rethink the playbook.
About the speaker:
Ross is the founder of Foundation, a B2B content marketing agency and the founder of Distribution.ai, an innovative software helping brands and creators spread their stories with ease. He's an Amazon best selling author of the book: Create Once Distribute Forever and has worked with organizations all over the world ranging from some of the fastest-growing startups, well known higher education institutions and global Fortune 500 brands. Ross has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo, SEMRush, Moz and more. Ross has received the Harry Jerome Young Entrepreneur Award and has been named one of the Top 50 CEOs in Atlantic Canada.
