B2C

Come on another amazing adventure with us to Palau! This will be a SCUBA and snorkeling trip with our most experienced dive guides. Palau is a great story in ocean conservation efforts and we continue to support them with our trips. We only have a few seats left on this one, so drop us a line if you are interested. Lastly, our team can secure flights for you for around $1300usd through Taiwan. I will be arriving early and wxploring Taipei with a few others. Let me know if you are interested in checking it out with me. Details below https://blueboundtravel.com/tour/palau-royal-resort/

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

**Connected Westerville Night of Networking** *April Edition: The Introduction Economy* You've been to the networking events. You've done the small talk. Collected the cards. Forgotten the names. And walked out feeling like you just wasted two hours of your life. The problem isn't you. It's the format. Most networking events put you in a room and tell you to figure it out. So everyone defaults to elevator pitches and business talk, and nothing real gets built. Here's the truth about networking that most people miss: Your network isn't just who you know. It's who thinks of you when they're talking to someone else. *That's* The Introduction Economy. And it only works when relationships are real. There's a reason people who come once keep coming back. It starts with seven minutes that feel nothing like networking. Then we open it up. Free networking. More conversations. More momentum. This is a room full of corporate professionals, entrepreneurs, business owners, creatives, and career builders in the Westerville and Columbus area. The mix is the magic. You might never do business with everyone you meet tonight. But someone in this room will think of *you.* **By name**. So, the next time someone needs exactly what you do, you get the recommendation. **April 14th. RSVP now.** **When:** Tuesday\, April 14th \| 6:15 PM \-\- 8:00 PM **Where:** Vineyard Community Center \| 6000 Cooper Rd\, Westerville\, OH 43081