Burbank

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Greetings writers! Come down and join your fellow wordsmiths for one hour of uninterrupted writing time in the upper level of the Market District Supermarket in Upper Arlington. The main entrance of the shopping center opens onto stairs/elevator leading up to the 2nd floor cafe section where we will have a table displaying a sign with the Shut Up & Write logo. Writing is largely a solitary craft. Practicing with others in a community setting may be the thing you need to fire your own routine. We’ll meet on Wednesday evenings, starting the clock at 6:30, following a brief period of introductions. This is solid writing time and all inclusive. Any project is acceptable, be it fiction, non -fiction, work or homework assignment. All is welcome and will remain private to you. The market boasts a Starbucks, a full service bar and various affordable food options. Parking is plentiful, free Wifi is provided as well as outlets for charging your devices, though they are somewhat limited, so plan accordingly. Show up as early as you like, or stay late. This group tends to socialize some, both before and after the alloted time, but this is not mandatory to you. Feel free to come and go as you please and late arrivals are welcome. The cafe may be noisy on occasion so headphones/ earbuds are reccommended as you see fit. Please try to RSVP if possible so that we may grab enough seats for all—the venue can be busy at times. Feel free to message me privately wth any questions and/ or concerns you may have. Happy writing!

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

This week is Twos-day on a Wednesday. Bring your favorite 2 player games and be ready to teach some and learn others. We'll bounce around and get to know new people and new games. Think speed dating but without the stress, romance or dating! And we don't judge, if you'd prefer to stick to bigger games by all means, go for it! The Forge does have a full bar and kitchen. There is no cover charge but they do request all attendees to purchase a minimum of ~$20 per person. Soft drink refills are $1 each. Please support our hosts so we can continue to provide great events for the group! The Forge has a large library of games available for us to enjoy. Hosts and regulars will also provide numerous popular games but please bring any games you would like to teach and/or play. Doors open at 6, and we expect gaming to be rolling by around 630. Please promptly end your games and clear out the space at 10pm when the bar closes. We encourage socializing but do not permit disruptive behavior of any kind. Thank you for your continued commitment to providing a fun and welcoming space to veteran, newbie, and rookie gamers in the Columbus area. Parking can be challenging. There is a parking lot behind the neighboring Mexican restaurant that is free and easy to walk from but it's a bit hidden.

We will meet next to the restrooms at the [Big Meadows Picnic Area](https://www.metroparks.net/wp-content/uploads/2022/06/HBK_Web_1980.png). They're all the way at the back of the park, and they can be found at coordinates [40°09'06.6"N 83°02'30.2"W](https://www.google.com/maps/place/40%C2%B009'06.6%22N+83%C2%B002'30.2%22W/@40.151828,-83.0423587,214m/data=!3m2!1e3!4b1!4m10!1m5!3m4!2zNDDCsDA5JzA4LjAiTiA4M8KwMDEnNDUuMSJX!8m2!3d40.1522222!4d-83.0291944!3m3!8m2!3d40.151827!4d-83.041715?entry=ttu&g_ep=EgoyMDI0MTIwNC4wIKXMDSoASAFQAw%3D%3D) (near the playground and the zip line). We'll hike about 5 miles at [Highbanks Metro Park](https://www.metroparks.net/parks-and-trails/highbanks/) on the Dripping Rock and Overlook Trails. Afterward, we'll head over to [Olentangy River Brewing](https://www.olentangybrew.com/) for drinks, coffee, or food (their Sunday [food truck](https://www.olentangybrew.com/eventsandfood) is Venezuelan and always gets good reviews). The actual address of the brewery is [303 Green Meadows Dr S, 43035](https://www.google.com/maps/place/303+Green+Meadows+Dr+S,+Lewis+Center,+OH+43035/@40.1551938,-83.0144045,17.25z/data=!4m6!3m5!1s0x8838f395cef06c97:0xe407de61b3e30069!8m2!3d40.1551765!4d-83.0124352!16s%2Fg%2F11c26jc7j9?entry=ttu). If you can't make the hike, we should be there by noon. **How to find our starting point in Big Meadows:** If you are new to Highbanks, the Big Meadows picnic area is 1.5 miles into the park just after you turn into the park off of U.S. Route 23. That is, after you enter the park, drive a mile and a half into the park. You will come to a crosswalk with a yield sign in the middle of it (this is not to be confused with the first such crosswalk you come to just in front of the Nature Center, which you arrive at maybe a quarter of a mile into the park). Just after this second crosswalk, make a left. Then make another almost immediate left into the parking lot on your left. There you will see the jungle gym and the kiddie zip line to your left. I will be just in front of the restrooms just a bit further down from the jungle gym and picnic shelter; the restroom building will also be on your left.

Join us for a two mile trail hike alongside the Brookside Trail at Blendon Woods Metro Park. This trail is largely gravel and does include some hills and stairs. Hopefully we will see some wildlife while hike this scenic trail! Join us!

New Men’s Connection Recovery Support Group that will be starting May 6th. It will be held on the 1st and 3rd Wednesday of each month from 6:00 pm-7:30 pm ET on Zoom. This is the link to the website [https://namifranklincounty.org/nami-mens-connection-recovery-support-group/](https://namifranklincounty.org/nami-mens-connection-recovery-support-group/) Zoom Meeting ID is 666-903-2784.

...and speaking of breakthrough roles: who can forget the first time we saw Tom Cruise singing Bob Seeger in his underwear? Often considered an updated 1983 version of The Graduate, the movie sparkles with memorable lines and original music. I only regret that I was never told that "Princeton could use someone like Bob..." See the movie first and join us for some "Cruisin'"

Our weekly Lincoln Street Salsa event is cancelled for Saturday 4/11 due to our studio being rented out for a private event. **However, we'll be back on Saturday 4/18, 8 pm - 1 am, with the Live Salsa Band!** **Buy tickets and get more info on our website!** [LincolnStreetSalsa.com](https://columbussalsadancing.com/) See you on the dance floor! Todd Smith Text: 614-774-8146

Dinner and dancing

Let’s try this popular Italian restaurant in Reynoldsburg. This is the menu: https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e

We'll meet at The Capital One Café, 167 Easton Town Center, Space A-103. This is in the main mall where the Microsoft store used to be, on your left if you're standing at the bottom of the AMC Theater escalator. Join us on Saturday for an hour of uninterrupted wordmaking! • What we'll do Join us for an hour of writing! We’ve discovered that it’s strikingly helpful to write with other writers. See if it’s true for you at 10AM on Saturday mornings. Be it a book, blog, script, essay, dissertation, resume, melody, poem or just plain work stuff, you are invited to write it with us. No one will see what you've written or give you unsolicited advice. Instead of just thinking about writing, come and get some real writing done. SCHEDULE: 10:00 - SESSION 1: quick intros. 10:10 - timer starts: write for 1 hour. 11:10 - chat / take off / keep writing. OPTIONAL SOCIALIZING happens at 11A-11:30ish. Writing is very solitary. Connecting (and sometimes even commiserating) with other writers is a cool thing. BEING LATE IS OKAY: just show up and get settled, then check-in with me after the session. (I’ll be the person with the Shut Up & Write! sign.) If you were on time, please be willing to make room for the friendly latecomer. Happy writing and I look forward to seeing you! • What to bring Whatever you need to be able to write! Bring earbuds/earplugs if you want to block noise or the occasional conversation by other patrons. Electrical outlets are limited, so charge your devices before whenever possible. See you at The Café on Saturday!

Join us as we get together for a Discount Tuesday / Choose Your Movie event to see your choice of two great new films! Option 1 (and the one I'll be seeing) is the top-reviewed comedy-drama, THE CHRISTOPHERS! The film is set in the art world and follows the estranged children of a former artist who hire a forger. It is directed by Steven Soderberg, stars Ian McKellen and Michaela Coel and has been earning rave reviews on the indie circuit. Option 2 is the latest action-thriller starring Bob Odenkirk, NORMAL! The film follows a temporary small-town sheriff who uncovers dark mysteries after a local bank robbery. Here are descriptions, trailers and our plan for this event: THE CHRISTOPHERS: The children of a once famous artist hire a forger to complete some unfinished, long ago abandoned canvases so they'll have a better inheritance when he dies. It is directed by Steven Soderbergh and stars Ian McKellen, Michaela Coel, Jessica Gunning and James Corden. BUZZ & ACCLAIM: The film is earning an excellent 97% positive rating on Rotten Tomatoes where critics call it a “dynamic, emotional and surprising journey” and a “compelling chamber piece that works like intellectual comfort food.” Others call the film, an “incredibly funny, comedy drama with plot reversals that make it feel like it’s on the verge of a thriller!” TRAILER: https://www.youtube.com/watch?v=H79-EqzmdwY&t=20s NORMAL: This action-crime-thriller follows a man who comes to the sleepy town of Normal, Minnesota to serve as the temporary sheriff. But a bank robbery leads him to a criminal underground reaches throughout the entire town. The film is directed by Ben Wheatley and stars Bob Odenkirk, Henry Winkler and Lena Headey. The film comes from the same team that brought us Nobody and the John Wick series, so expect an over-the-top, action-filled thrill ride! TRAILER: https://www.youtube.com/watch?v=Rmm-lM33Qw0&t=19s PLAN: We’ll plan for a 7pm-ish showing of both films and will meet in the lobby area about 30 minutes before showtime. Once showtimes are announced, advance ticket purchase is advised (GFC website preferred)! Please list your movie of choice and seat number in the Comments section of this event. Showtimes and complete details will be confirmed/announced as the date gets closer. PARKING: Close, convenient parking is available in the nearby garage (located between 9th and 11th, just off High St). Bring your ticket with you and have it validated at the theater and for $2, you’re covered for the night! Look forward to seeing you there, Dan