Marketing en el comercio electrónico

Wizards of Ecom, **Youtube Livestream Link** [https://youtube.com/live/C_d7iPVwFBU?feature=share](https://youtube.com/live/C_d7iPVwFBU?feature=share) In today's event Focus on High-Value Strategy: A VA handles the "24-hour grind" (customer service, case logs, and inventory monitoring), freeing you up to focus on product R&D and brand expansion. Specialized Expertise: Many VAs in 2026 are specialists, not generalists—hiring one specifically for PPC management or A+ Content design often yields a higher ROI than trying to learn those complex skills yourself. Cost-Effective Scalability: You can scale your workforce up during peak seasons (like Prime Day) and down during lulls without the overhead of full-time employee benefits or office space. **Instagram Handle** @wizardsofecom **Youtube Channel** https://www.youtube.com/channel/UCp8itN-dnqJ1AbANGCe1qIA **Linkedin** [www.linkedin.com/in/wizardsofecom](https://app.process.st/www.linkedin.com/in/wizardsofecom) **ALL meetups are always 100% FREE** If you want to access the recording of this event and all previous events you can do so at [academy.wizardsofecom.com](https://academy.wizardsofecom.com/) #### This Meetup event is sponsored by [#SellersFi](https://sellersfi.com/?aff=bluebird) [#PickFu](https://www.pickfu.com/wizardsofamazon) [#RimorCorp](http://www.rimorcorp.com/) [#Rivly](https://rivly.com/) [#AVASK](https://www.avaskgroup.com/) [#EcommerceChris](https://www.ecommercechris.com/) [#ConnectedCommerceCouncil](https://connectedcouncil.org/join) [ ](https://junglescout.com/)[#Alibaba. ](https://www.alibaba.com/?spm=a27aq.cp_15.scGlobalHomeHeader.4.7f804e30A4rcHw&tracelog=mkt_woe).[#Levanta](https://get.levanta.io/20off/woe?utm_campaign=20%25%20off%20Gold%20Plan&utm_source=Wizards-Of-Ecom&utm_medium=member-offer) [#SellerAssistant ](https://www.sellerassistant.app/?utm_source=wizardsofecom&utm_medium=partner&utm_campaign=partnership) [#Unicargo](https://www.unicargo.com/?utm_source=wizardscommunity&utm_medium=traffic&utm_campaign=wizards_traffic) [#GETIDA](https://online.getida.com/woe) [ ](http://sellerboard.com/woe)[#KLAVIYO.](https://www.klaviyo.com/partner/signup?utm_source=001Nu00000LBYK6IAP&utm_medium=partner) #### [#CPA By Choice](https://www.cpabychoice.com/woe) Get your finances in order and reclaim your time — partner with CPA By Choice today so you can focus on what matters while we handle your accounting, tax and financial needs.[https://www.cpabychoice.com/woe](https://www.cpabychoice.com/woe) Get up to $1 Million of working capital in as little as 48 hrs. to take your eCommerce business to the next level of growth with SellersFi [https://sellersfi.com/?aff=bluebird](https://sellersfi.com/?aff=bluebird) AVASK is the #1 provider in helping to expand your eCommerce business internationally, with our proven track record of supplying clients a first class service with VAT compliance, EPR, Customs and accounting services. Get in touch today to find out how we can help! [https://www.avaskgroup.com/](https://www.avaskgroup.com/) [Alibaba.com](https://www.alibaba.com/?spm=a27aq.cp_15.scGlobalHomeHeader.4.7f804e30A4rcHw&tracelog=mkt_woe) offers one-stop B2B sourcing solutions from product and supplier.Find or create your next breakthrough product by visiting [Alibaba.com.](https://www.alibaba.com/?spm=a27aq.cp_15.scGlobalHomeHeader.4.7f804e30A4rcHw&tracelog=mkt_woe) Discover Levanta, the affiliate marketing platform designed for Amazon sellers. Scale your revenue by connecting with over 6,000+ affiliates, creators, and publishers today! [https://hubs.ly/Q02RpY7l0](https://hubs.ly/Q02RpY7l0) At Unicargo, we don’t just move freight—we move businesses forward with seamless logistics, expert compliance, and world-class customer service that puts you first. Let us handle the complexities of global shipping so you can focus on growing your Amazon business—Get started today at [unicargo.com](https://www.unicargo.com/?utm_source=wizardscommunity&utm_medium=traffic&utm_campaign=wizards_traffic) GETIDA is the global leader in Amazon FBA auditing and reimbursements. An approved Amazon solution provider and audits billions of dollars of transactions daily. Get $400 in FREE FBA reimbursements to Prove it!! [https://online.getida.com/woe](https://online.getida.com/woe) Wayward connects brands with top creators and publishers that drive high-intent, high-converting, off-Amazon traffic to your Amazon listings: [https://www.wayward.com/](https://www.wayward.com/brands/amazon-brands?linkId=lp_223989&sourceId=wizards-of-ecom&tenantId=wayward&utm_source=wizardsofecom&utm_campaign=wizardsofecom&utm_medium=referral) Own Your Customer Relationships. Control Your Destiny. Start Free with Klaviyo. [https://www.klaviyo.com/](https://www.klaviyo.com/)\|

Got a project running on your laptop but not sure how to take it further? This workshop is for you. Join us for a hands-on session led by **Stephen Siegert**, Senior Developer Advocate at **Amazon Web Services**, specializing in Agentic AI, AI builders, and developer experience. We’ll walk through the full journey of turning a side project into a live product using **Kiro** — from early prototype to deployment. You’ll learn what it actually takes to move past “it works on my machine” and make your project accessible to real users. **What we’ll cover:** * Moving from local development to production * Key steps in the product lifecycle * Deploying and hosting your project * Common mistakes (and how to avoid them) * How to think like a builder, not just a coder **Perfect for:** * Students working on side projects * Anyone interested in cloud, AI, or startups * Members preparing for internships or technical roles Come learn from someone working directly at the forefront of cloud and AI, ask questions, and start thinking about your next launch! 🚀

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

**Confidence & Connection: Using Your Authentic Truth to Find Your People** Confidence isn’t just about believing in yourself, it’s about knowing where you belong and who you can grow alongside. In this April Confidence Lab Happy Hour, we’ll explore how living in your authentic truth helps you find your people, build meaningful collaborations, and create spaces where vulnerability is met with respect rather than risk. Together, we’ll reflect on what it looks like to advocate for yourself with clarity and care, and how confidence deepens when it’s rooted in connection rather than comparison. Featured speaker **Lachandra Baker**, founder of **[LBB Edutainment](https://www.lbbedutainment.com/)** and author of *Your Own Biggest Cheerleader*, will share reflections on authenticity, psychological safety, and the power of community over individual achievement. Drawing from personal stories—including the significance of turning 53—Lachandra will invite us into a conversation about showing up fully, being seen, and choosing relationships that support who you truly are. Expect a warm, welcoming atmosphere with space for reflection, shared insight, and intentional connection—plus drinks, light bites, and the kind of conversations that remind you you’re not meant to do this alone. Come as you are. Leave feeling clearer about your voice, your people, and the confidence that grows when both are aligned. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."