Geeky Moms

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Join us for a night of board gaming with FANG (Fem All Night Gaming). **We are an all fem board game group** in Columbus, Ohio. No cis-men, please! We play modern hobby board games! If you're unsure what that is, we can teach you! We'll be meeting on the second floor of Giant Eagle in their cafe area. Giant Eagle has a lot of food and beverage options including their hot foods bars. You are also welcome to bring in any outside food.

Have you always wanted to check out a rave… but didn’t know where to start? This is your chance. Whether you're a seasoned headbanger or completely new, we’d love to have you out. On April 11, Jessica Audiffred is taking over Otherworld — and this is *not* your typical venue. It’s a massive immersive art space filled with surreal rooms, hidden passages, and interactive exhibits… and for this show, almost all of it is open. So you’re not just going to a concert — you’re stepping into an environment: 🎧 A high-energy bass set that you *feel* 🌀 A labyrinth of trippy, explorable art spaces 👯‍♂️ A group to go with so you’re not figuring it out alone You can lose yourself in the crowd, disappear into another room, find something completely unexpected, and then come back right as the drop hits. No pressure, no “right way” to do it — just explore, move, and take it in at your own pace. 📍 Otherworld, Columbus 🗓 April 11 🕙 Doors open at 10:15 PM (music does not start in the exhibit space until 10:30 PM.) If you’ve been even a little curious about what this scene is like, this is one of the most unique ways to experience it. RSVP if you’re in 👇 There’s no cost to attend with the group—just the event ticket for Otherworld. Tickets are $40, plus some fees 🙄. You can use code "BassBuds" or "Bangers" for $5 off, which makes it \~$43 out the door. 🔗 [https://otherworld.ticketspice.com/jessica-audiffred](https://otherworld.ticketspice.com/jessica-audiffred) This is being posted to Central Ohio Friends and Columbus Social Connection. Please only RSVP to one group.

¡Estamos emocionados de invitarlos al evento más especial del año: 'Mommy and Me' - Mamá y Yo! 💕 Una cena en honor a mamá y la mujer, donde celebramos el amor, la elegancia y el vínculo especial entre madre e hija. 🌟 📅 Fecha: Domingo 3 de mayo ⏰ Hora: 4:00 pm - 8:00 pm 📍 Lugar: Courtyard by Marriott, Columbus Grove City (1668 Buckeye Pi, Grove City, OH 43123) 💰 Precio: $60 USD por 2 personas (incluye cena, postre, regalo, rifa, actividades y dinámicas) ¡Una tarde de elegancia como mamá lo merece! 👑 Premio al mejor outfit de Mommy and Me. Necesitamos tu apoyo para hacer de este evento un éxito. ¡Ayúdanos a celebrar a las mamás y sus hijos! Puedes colaborar con: * Patrocinio de actividades o regalos * Donación de productos o servicios para el evento * Ayuda en la promoción del evento ¡Contáctanos al 917-376-5085 para más información o para unirte a nuestro equipo de apoyo! ¡No te pierdas esta experiencia única y especial! ¡Te esperamos!" 🎊 *¡Cupos limitados!* Por favor, regístrate en el link aca debajo para asegurar tu lugar. https://forms.gle/2z7WzmHRsfcrQmQd8