Kawasaki Motorcycles

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Younkin Branch Library (Ashville) meeting space is now reserved for any and all interested in or enthused by playing a game of chess. The second Thursday of each month, 6:00pm to 7:50pm. First gathering is Thursday, May 11th. No fees. Chess sets provided; however, you may bring your own if you wish.

http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg Instructor - Crow, HPS Class fee is $30 at the door or approved exchange RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642. Reservations made directly to Enchanted Elements will be added to the class list manually not online. Private Instruction ~ Closed to the Public ~ Initiated Members Only Please come prepared for ritual. Blessings ~ Crow

The topic for April is "Water" Speak Easy: true stories, told live. The idea is simple: an audience, an open microphone, and great stories. Hilarious, gripping, poignant- it's up to you. Audiences are invited to come to listen or come to tell as folks from all corners of Columbus offer their stories live on stage! Held at Wild Goose Creative's warm, intimate space, this night of tales occurs on the 3rd Thursday of every month. Doors open at 6:30 pm, show starts at 7:00 pm. Please arrive early if you want to tell, as we generally only have room for a limited number of tellers, and the sign-up sheet has a tendency to fill up fast. Formed around the idea that people need stories--they're what hold and draw us together--SpeakEasy celebrates the strangeness and commonness of being human. And in a world of smartphones, Facebook, Twitter, and more . . . it gives people a real, breathing, in-person way to connect. The night is geared for true stories of all kinds, taking the best tales told around kitchen tables, in darkened pubs, on the street corner, and at late-night parties and giving them an audience. Speak Easy is also a great outlet for performers, writers, and artists looking to share their favorite stories and perfect their skills. We strongly encourage tellers to please tell the story rather than read it so we keep within the spirit of good storytelling and stay engaged with the audience. All are welcome. Hang around after the show for a drink and build community!

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Feeling down? Sometimes depressed? Can't focus? Negativity & stress? Recent losses? Creativity in career and personal life hindered by mental blocks? Sometimes we never fully recover from traumatic experiences. Whether it was yesterday, last week or a year ago, traumatic experiences - a loss of a loved one, losing a job, a breakup - can leave you scarred. You talk about it and feel a little better, but it never goes away. After you hang up the phone, it's still there; the sadness, the cloud, the over-thinking, the worry, the guilt. You try to focus, but you're blocked. You try to look forward into new experiences, new relationships but a cloud is hanging over you, casting a shadow on what you once considered a bright, cheerful future. What happened to your courage? Your strength of character? You're 'why not' attitude? Whoever said 'time heals' must have had a special time machine, because after weeks, months, years, you're wondering - when exactly does that kick in? Sometimes it seems like drinking or drugs are the way to go. But they wear off, and now the problem is still there with added side effects from the drugs. At this free local Meetup event we will talk about: * What causes grief, anxiety and depression to become chronic. * Is it possible to regain your joy and happiness even after traumatic experiences? * How to break away from negativity and focus on the future * What are the steps to take to get control of your mind and your emotions? Learn about a safe, gentle, do-it-yourself counseling that can be done in the comfort of your own home. Let's explore safe, effective solutions for healing from traumatic experiences. Be sure to click on the red "Attend" button below to come to the event. We look forward to seeing you there. This group is sponsored by the Dianetics & Scientology Life Improvement Center.

**Our April novel is: *The Hong Kong Widow* by Kristen Loesch** **This month’s novel blends gothic atmosphere with historical fiction and chilling horror, set against the haunting backdrop of China. The book is 368 pages in print and 10 hours and 42 minutes on audiobook.** In 1950s Hong Kong, Mei is a young refugee of the Chinese Communist revolution struggling to put her past in Shanghai behind her. When she receives a shocking invitation—to take part in a competition in one of the city's most notorious haunted houses, pitting six spirit mediums against one another in a series of six séances over six nights, until a single winner emerges—she has every reason to refuse. Except that the hostess, a former Shanghainese silent film star, is none other than the wife of the man who once destroyed Mei’s entire life. It is promised the winner will receive a fortune, but there is only one prize Mei wants: revenge. Decades later, the final night of that competition has become an infamous urban legend: The police were called to the scene of a brutal massacre but found no evidence, dismissing it as a collective hallucination. Mei knows what she saw, but now someone else is convinced they know what she did. She must uncover the truth about the last night she ever spent in that house—even if the ghosts of her past are waiting for her there. . . .