Parents & Children

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Join us for a night of board gaming with FANG (Fem All Night Gaming). **We are an all fem board game group** in Columbus, Ohio. No cis-men, please! We play modern hobby board games! If you're unsure what that is, we can teach you! We'll be meeting on the second floor of Giant Eagle in their cafe area. Giant Eagle has a lot of food and beverage options including their hot foods bars. You are also welcome to bring in any outside food.

Bienvenue! Columbus French Conversation group invites you to our Saturday morning French conversation club. Expect a casual and welcoming atmosphere in which to learn french! I will bring my laptop so we can look up new vocabulary as needed! The venue is a beautiful French restaurant so you can really get into the zone :)

This event is 2:30 - 4 pm Sunday. Conversation tends toward intermediate/advanced, but everybody is welcome. If you come and don't see us right away, keep looking. We could be anywhere in the restaurant.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

When was the **last time** you went roller skating? **For most people**… middle school. Let’s bring it back. Music. Lights. Good vibes. **No experience needed**. Most people who attend come alone, and **many haven’t skated in years** — that’s what makes it fun. Expect laughs, **a few wobbly legs at first**, and a surprisingly great workout. This isn’t just skating—this is a group. Most people come alone and leave with people to skate with.” 📍 **Skate Zone 71**⏰ **Meet:** 8:20 PM (Arrive before 8:35) 💰 **Cost at the door** $13 admission $6 skate rental (or bring your own Free) Bring cash — I can often get our group a **$2 discount**. Possible drinks after depending on interest. **Spot Guarantee** RSVP on Meetup is free, however this is a ticketed event. A small contribution helps keep events sustainable and ensures those who RSVP actually show up. Include your Meetup name + event name in the note. Please send **$2 to guarantee your spot**. Venmo (preferred) or PayPal @WiseUnlimitedLLC Actual links listed below in the comments Include your Meetup name + event name in the note. **Stop scrolling. Start doing stuff.**

Dinner and dancing