Control de calidad

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Community Dance – Every Friday at Unity of Columbus** Let go of the week’s stress and move into joy! Join us every Friday for an evening of community, connection, and dance at Unity of Columbus. It’s a chance to meet new friends, express yourself through movement, and experience the emotional healing that comes from music and rhythm. No dance experience needed — just bring your energy, an open heart, and your dancing shoes! Dance is freedom. Dance is healing. Dance is fun.

Soccer + vegan deli eats = the perfect Saturday ⚽🌱🔥 We’re kicking things off with soccer (all levels welcome!) and then heading to Vida’s Plant-Based Butcher for some seriously good food—Vida’s Reubens, Philly cheesesteaks, Chipotle Cheddar Melt and classic deli sides. Whether you’re playing, socializing, or just here for the food, this is a great way to meet like-minded people and enjoy the day! Game → Food → Good vibes 📍 Soccer - Park of Roses 3923 N High St Columbus, OH 43214 📍 Vida’s Plant Based Butcher 1724 Northwest Blvd Unit C Columbus OH, 43212

It’s time to take control of your mental health. How do you get rid of stress, anxiety and uncertainty? These emotions are buried deep in your reactive mind. Find out what the reactive mind is, and in the process find yourself. Have you ever suffered from a traumatic experience, a deep loss or been through a painful breakup? Has your ability to communicate suffered as a result? And after that, even though you "moved on" did you find that things were never quite the same? Have you ever looked at childhood photos, or reminisced your early life and wondered where that happiness and spark went? Are your emotions out of your own control? Have you ever felt, even if you aren’t aware of it, that possibly you are getting in your own way of your happiness and success? How does this affect your self-confidence? Find out what is at the root of all stress, anxiety, depression and self-doubt. Find out how and why you hold yourself back from achieving your goals and having the life you have dreamed of. As soon as you learn what is at the root of these unwanted conditions, you’ll see it is something you can DO something about. You will not be labeled or categorized at this MeetUp.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Ciao a tutt\*! Let's meet Monday at 6.30pm at the Upper Arlington Library (Tremont Branch) in **Meeting Room A** to speak in Italian for 1 hour.

Dinner and dancing