TCI™

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

We'll meet at The Capital One Café, 167 Easton Town Center, Space A-103. This is in the main mall where the Microsoft store used to be, on your left if you're standing at the bottom of the AMC Theater escalator. Join us on Saturday for an hour of uninterrupted wordmaking! • What we'll do Join us for an hour of writing! We’ve discovered that it’s strikingly helpful to write with other writers. See if it’s true for you at 10AM on Saturday mornings. Be it a book, blog, script, essay, dissertation, resume, melody, poem or just plain work stuff, you are invited to write it with us. No one will see what you've written or give you unsolicited advice. Instead of just thinking about writing, come and get some real writing done. SCHEDULE: 10:00 - SESSION 1: quick intros. 10:10 - timer starts: write for 1 hour. 11:10 - chat / take off / keep writing. OPTIONAL SOCIALIZING happens at 11A-11:30ish. Writing is very solitary. Connecting (and sometimes even commiserating) with other writers is a cool thing. BEING LATE IS OKAY: just show up and get settled, then check-in with me after the session. (I’ll be the person with the Shut Up & Write! sign.) If you were on time, please be willing to make room for the friendly latecomer. Happy writing and I look forward to seeing you! • What to bring Whatever you need to be able to write! Bring earbuds/earplugs if you want to block noise or the occasional conversation by other patrons. Electrical outlets are limited, so charge your devices before whenever possible. See you at The Café on Saturday!

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Let’s try this popular Italian restaurant in Reynoldsburg. This is the menu: https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e

Join WTA for a magical trip to the Netherlands during the most beautiful time of the year—Tulip Season! Discover Amsterdam’s artistic heritage, charming canals, and world-class museums like the Van Gogh Museum. Stroll through vibrant tulip fields at the famous Keukenhof Gardens, a true feast for the eyes. Venture to The Hague and Delft to explore historic churches, canal-laced streets, and iconic blue-and-white pottery. Savor authentic Dutch cuisine, sample local cheese, and experience the country’s timeless charm at every stop. **To view the full ITINERARY & REGISTER visit:** **[WTA AMSTERDAM 2026](https://womentravelabroad.com/trip/amsterdam/)** **ITINERARY** **Day 1 – April 7** – Arrive at Amsterdam Airport Schiphol (AMS). Private transportation will take you to your accommodations for the week. After settling into your hotel, your group will get to know each other over a local welcome dinner. **Note:** We recommend your flight from the US arrives before 11 am on April 7 to allow adequate time to join the day’s activities. If you wish to arrive one day early, on April 6, charges for the additional night’s stay can be added to your invoice. **Day 2 – April 8** – Today, you will take a memorable tour of the Anne Frank House. Discover Amsterdam’s WWII history and follow in the footsteps of Anne Frank as she went into hiding in the Secret Annex. Jewish Anne Frank hid in 1942 from the Nazis during the occupation of the Netherlands; two years later, she was discovered and died in 1945 at the Bergen-Belsen concentration camp. Afterward, continue your cultural journey with a visit to the renowned Van Gogh Museum. Home to the world’s largest collection of works by Vincent van Gogh, the museum offers a profound look into the artist’s life, featuring iconic paintings, sketches, and personal letters that reveal the struggles and brilliance behind his art. **Day 3 – April 9** – FREE Day. Enjoy shopping throughout the city, or take a scenic bike ride through the countryside. Cycling in Amsterdam is the most authentic way to travel. There are around 515 km (320 miles) of dedicated cycle lanes in Amsterdam, making it the perfect setting to cycle the city or beyond. The countryside area is famous for its quaint villages, historic towns, farms, nature reserves, and lakes. You will have many opportunities to stop and take one-of-a-kind photos of the picturesque sights. **Day 4 – April 10** – Your group will spend today at the famous Keukenhof Garden, known as the Garden of Europe. This is one of the world’s largest flower gardens and is found to be the most beautiful in spring. Keukenhof Park covers an area of 32 hectares and has approximately 7 million flower bulbs planted annually. Make sure to have your camera ready to capture all of the vibrant colors and unique displays at the Keukenhof Garden! Transfer from Amsterdam to begin your adventure in The Hauge as the fun continues. **Day 5 – April 11** – Begin your day with a walking tour of the Hague! Today you will visit notable sites include Binnenhof Court of Parliament, the Royal Palace Noordeinde and its lush gardens, and many local monuments. Have a free afternoon to explore on your own before joining your group to indulge in a delectable group dinner. **Day 6 – April 12** – Day trip to Delft for a walking tour of this charming and historic Dutch town. Stroll along picturesque canals, cobbled streets, and tree-lined squares as you explore landmarks such as the Markt, the Nieuwe Kerk (New Church), and the Royal Delft pottery factory. Admire the town’s rich artistic heritage, famously tied to painter Johannes Vermeer, and soak in the tranquil atmosphere that defines Delft’s small-town charm. Enjoy a leisurely lunch at a local café before returning by train to your accommodation in The Hague. **Day 7 – April 13** – Depart The Hague via train for your return to Amsterdam. You will depart back to Amsterdam Airport Schiphol (AMS) for your connecting flight to the US. Your departure flight needs to leave after 12 pm to allow time to return to Amsterdam. \*Please note that this is a tentative itinerary and is subject to change. **WHAT’S INCLUDED:** ▪️ 7 days & 6 nights’ accommodations ▪️ Single occupancy, boutique hotel ▪️ Airport transfer ▪️ Local transportation ▪️ Keukenhof Garden Tour ▪️ Anne Frank House ▪️ Hauge City Tour ▪️ Amsterdam City Tour ▪️ FREE DAY to explore ▪️ Daily breakfast ▪️ Daily group lunch (excluding FREE DAY) ▪️ Daily group dinner **WHAT’S NOT INCLUDED:** ▪️ Roundtrip airfare from the US to Amsterdam Airport Schiphol (AMS) ▪️ Travel insurance ▪️ Items of a personal nature ▪️ Meals not listed above ▪️ Optional excursions and tours not listed above ▪️ Gratuities and tips for personal services