Urbex

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Meet at Wolfe Park parking lot by tennis courts. We willl walk along Alum Creek trail, through Jeffrey Mansion Park then along Bexley neighborhood and back. Optional lunch at Trolley District.

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Join us for a two mile trail hike alongside the Brookside Trail at Blendon Woods Metro Park. This trail is largely gravel and does include some hills and stairs. Hopefully we will see some wildlife while hike this scenic trail! Join us!

Have you always wanted to check out a rave… but didn’t know where to start? This is your chance. Whether you're a seasoned headbanger or completely new, we’d love to have you out. On April 11, Jessica Audiffred is taking over Otherworld — and this is *not* your typical venue. It’s a massive immersive art space filled with surreal rooms, hidden passages, and interactive exhibits… and for this show, almost all of it is open. So you’re not just going to a concert — you’re stepping into an environment: 🎧 A high-energy bass set that you *feel* 🌀 A labyrinth of trippy, explorable art spaces 👯‍♂️ A group to go with so you’re not figuring it out alone You can lose yourself in the crowd, disappear into another room, find something completely unexpected, and then come back right as the drop hits. No pressure, no “right way” to do it — just explore, move, and take it in at your own pace. 📍 Otherworld, Columbus 🗓 April 11 🕙 Doors open at 10:15 PM (music does not start in the exhibit space until 10:30 PM.) If you’ve been even a little curious about what this scene is like, this is one of the most unique ways to experience it. RSVP if you’re in 👇 There’s no cost to attend with the group—just the event ticket for Otherworld. Tickets are $40, plus some fees 🙄. You can use code "BassBuds" or "Bangers" for $5 off, which makes it \~$43 out the door. 🔗 [https://otherworld.ticketspice.com/jessica-audiffred](https://otherworld.ticketspice.com/jessica-audiffred) This is being posted to Central Ohio Friends and Columbus Social Connection. Please only RSVP to one group.

Interested? Contact Preston Moore k.preston.moore@gmail.com 614-300-5989 ———————————— Engaging in men’s work is the new way to forge friendships while being open-minded to personal growth. Many men experience healthier relationships, personally and professionally, by engaging in this work. Open Men’s Group is a container for men to share vulnerably without receiving judgment or feedback. We believe that emotionally mature, powerful, compassionate, and purpose-driven men will help heal some of society’s deepest wounds. We support the powerful brilliance of men and we are willing to look at, and take full responsibility for, the pain we are also capable of creating – and suffering. We care deeply about men, our families, communities, and the planet. Visit ManKind Project USA to discover more. https://mkpusa.org/