Bay Area Content Marketing

AI is changing how buyers find and evaluate companies—and most B2B marketers haven't caught up.

Here's what they're missing: YouTube is the #1 social source cited by large language models, and AI search converts at 5–6x the rate of traditional Google organic.

Video isn't optional anymore. It's infrastructure.

But a video strategy isn't some grand master plan you architect and deploy.

It's starting now, starting small, measuring what works, and adjusting. You work with what you have. Most companies won't commit to that, which is exactly why it works for those who do.

In this session, Dane Frederiksen will show you:

• Why AI search changes the math on video ROI
• How pre-purposing lets you plan one shoot to fuel multiple formats and channels
• How video shortens your sales cycle and builds trust when buyers don't trust anything
• How to use AI for processing and distribution—not for generating low-value slop
• The exact first (or next) step to take, no matter where you're starting

Whether you run marketing for a B2B company or you advise clients who should be doing more with video, you'll leave with a concrete, budget-realistic path forward.