Name: Making Products for Impact - Cutting Through the AI Hype 🤖
Start: 2025-06-05T17:30:00.000Z
Location: Impact Hub - Penha

Join us on June 5th in Lisbon for the **Productized Talks**, part of the official programming of the [Unicorn 🦄 Week of Lisbon ](https://lisboainnovation.com/unicorn-week/), promoted by the City of Lisbon, this is where product leaders and enthusiasts come together to connect, explore, and share insights.

This edition dives into how AI is (and isn’t) shaping real product impact. From resourcing to roadmaps and investment, we’ll explore how to separate true AI innovation from buzzword-driven AI-washing.

Join us to rethink:

* How to spot real AI value
* What good AI governance looks like
* The role of AI for Impact driven products.

🚀 Let’s cut through the noise and build smarter with AI.
👉 Join the P-Talks conversation.

🎙️ Our Speakers
Barbara Fazekas is the CEO and Co-Founder of Bobcats Coding, a global digital product studio specializing in AI and no-code solutions. With a strong international business background, she leads teams across Europe and the U.S. and frequently speaks at tech events like the Forbes Tech Summit.

Vânia Vargues is the Head of Design at Cofidis Portugal, specializing in service design and user research. She champions human-centered methodologies and behavioral insights to drive innovation, and actively contributes to the design community as a tutor, facilitator, and event organizer.

🗓️ Agenda
18:30: check-in & networking
18:45: talk by Barbara Fazekas, [What is AI Washing?](https://www.bobcatscoding.com/_files/ugd/2dcc76_5c55382a88fc430b83a69c2cb633ff16.pdf?index=true)
19:15: talk by Vânia Vargues, Building for Impact\*
19:45: Discussion + Q&A
20:00: Rooftop event with snacks & drinks 🍻

Why attend
✨ Participate in an open conversation about the frontier of product.
🍕 Network with like-minded professionals in a relaxed atmosphere.
🙌 Get discounted tickets to [Productized Conference 2025](https://www.productized.co/)

🎟️ Spots are limited! Secure yours now.
\* To be confirmed.

Productized

Sandra Neeme

Andre Marquet

Making Products for Impact - Cutting Through the AI Hype 🤖

Impact Hub - Penha

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