Sitecore User Group Ecuador Session 26 (In Person - Spanish)

Unlocking Personalization: Sitecore CDP & Personalize in XM Cloud

Description:
Join us for an in-depth session on how to supercharge your digital experiences using Sitecore CDP & Personalize, and personalization features available in XM Cloud with Paul Bonilla.
In this talk, Paul Bonilla, a Sitecore Developer with real-world experience in both XP and XM Cloud projects, will guide you through:

• What Sitecore CDP and Personalize are, and how they fit into the composable DXP vision
• How XM Cloud integrates with Sitecore Personalize out of the box
• Real examples of web experiences, experiments, and decision models
• Tips for getting started with personalization and making the most of real-time data
• Key differences between the built-in XM Cloud capabilities and custom CDP/Personalize instances

Whether you're new to Sitecore Personalize or looking to understand how it fits into your cloud-native stack, this session will help you unlock the full power of tailored customer experiences.