How startups can get media coverage

This talk will be a great opportunity for entrepreneurs to gain insight from one of the industry's top players, Conrad Egusa. The talk will be about, 'How startups can get media coverage: Everything I've learned on the media from VentureBeat, to Y Combinator and Microsoft'.

Conrad Egusa is the Founder and CEO of Publicize (see on TechCrunch here), a startup aiming to change the way companies approach PR. He is a Global Mentor at 500 Startups, and a guest contributor to TechCrunch. Earlier, Conrad was a writer for VentureBeat and had founded an angel investor-backed startup in Silicon Valley. Conrad has been featured in publications including The Financial Times, Bloomberg, and Entrepreneur Magazine, and he is the owner of several news publications.

What you will learn:

• How to convince a powerful media outlet to cover your story

• How to write a pitch

• What makes a story newsworthy

• The dos and don’ts when dealing with journalists

Who should attend:

Anyone looking to:

• Increase awareness of their company

• Build its reputation

• Establish themselves as an expert in their industry

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