Adulting

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

When was the **last time** you went roller skating? **For most people**… middle school. Let’s bring it back. Music. Lights. Good vibes. **No experience needed**. Most people who attend come alone, and **many haven’t skated in years** — that’s what makes it fun. Expect laughs, **a few wobbly legs at first**, and a surprisingly great workout. This isn’t just skating—this is a group. Most people come alone and leave with people to skate with.” 📍 **Skate Zone 71**⏰ **Meet:** 8:20 PM (Arrive before 8:35) 💰 **Cost at the door** $13 admission $6 skate rental (or bring your own Free) Bring cash — I can often get our group a **$2 discount**. Possible drinks after depending on interest. **Spot Guarantee** RSVP on Meetup is free, however this is a ticketed event. A small contribution helps keep events sustainable and ensures those who RSVP actually show up. Include your Meetup name + event name in the note. Please send **$2 to guarantee your spot**. Venmo (preferred) or PayPal @WiseUnlimitedLLC Actual links listed below in the comments Include your Meetup name + event name in the note. **Stop scrolling. Start doing stuff.**

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads**®**, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

...and speaking of breakthrough roles: who can forget the first time we saw Tom Cruise singing Bob Seeger in his underwear? Often considered an updated 1983 version of The Graduate, the movie sparkles with memorable lines and original music. I only regret that I was never told that "Princeton could use someone like Bob..." See the movie first and join us for some "Cruisin'"

**Welcome to the Women’s Columbus Bogleheads® Sub-Group** This sub-group is for **women who want to learn and discuss finances in a safe, supportive space**. For those interested in moving towards financial independence and retirement by learning investment basics, choosing your 401(k) investments, minimizing taxes, and more. We’re a local chapter of **Bogleheads®**, following a long-term, practical investment philosophy: [Investment Philosophy](https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy): https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy [Bogleheads Forum](https://www.bogleheads.org/index.php): https://www.bogleheads.org/index.php No question is too small, and no experience is too simple. Share, ask, and learn — at your own pace, without judgment, in a group of like-minded women. Let’s build confidence and knowledge **together**!

Join Neurospicy Columbus at the Stauff's for coffee and then a stroll through the Book Loft nearby! This will be a friendly chat for like minded individuals with Autism and/or ADHD (or somewhere on the Neurodiverse Spectra).

Dinner and dancing

AI is changing how art is made. But when does it stop being your work and start being the machine’s? This month we're going to be doing a panel with with digital image, music, and written word artists, talking about at what point, while using AI in the creation process, does the work become not the artist creation? We encourage audience participation during this event that will be moderated by Chris Slee. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.transformlabs.com/services) Sign up also accessible via [Transform Labs Luma](https://luma.com/55umjqta)