Core Values

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Let’s get together at the Crowne Plaza and talk deals, creative finance, problem solving, whatever you want! Hubert Bruce Hosts, COREE members share ideas and resources. Open to the public!

**Confidence & Connection: Using Your Authentic Truth to Find Your People** Confidence isn’t just about believing in yourself, it’s about knowing where you belong and who you can grow alongside. In this April Confidence Lab Happy Hour, we’ll explore how living in your authentic truth helps you find your people, build meaningful collaborations, and create spaces where vulnerability is met with respect rather than risk. Together, we’ll reflect on what it looks like to advocate for yourself with clarity and care, and how confidence deepens when it’s rooted in connection rather than comparison. Featured speaker **Lachandra Baker**, founder of **[LBB Edutainment](https://www.lbbedutainment.com/)** and author of *Your Own Biggest Cheerleader*, will share reflections on authenticity, psychological safety, and the power of community over individual achievement. Drawing from personal stories—including the significance of turning 53—Lachandra will invite us into a conversation about showing up fully, being seen, and choosing relationships that support who you truly are. Expect a warm, welcoming atmosphere with space for reflection, shared insight, and intentional connection—plus drinks, light bites, and the kind of conversations that remind you you’re not meant to do this alone. Come as you are. Leave feeling clearer about your voice, your people, and the confidence that grows when both are aligned. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

(Note: RSVPing here on Meetup does NOT reserve your seat. To do that, you'll need to register at our website, **[HERE](https://www.coreerocks.com/Events.aspx?ID=IN-PERSON-in-Columbus-Creative-Deal-Autopsies-Wholesaling-101-14-4-7-2026)**.) The market changed—and most investors are still operating like it didn't. Deals that used to work don't. Buyers want different things. And a lot of what's being taught right now is outdated or just wrong. And, since 2011, it's been our job to make sure that our members are armed with the most up-to-date, real-world strategies for building wealth in Central Ohio real estate… …so our mission with this meeting (and every meeting) is to give you the no-hype, warts-and-all info you need to succeed. First, Wholesaling 101—a clear, real-world look at how wholesaling actually works today, what to pay, and how to stay out of trouble. Then, Creative Deal Autopsies—real investors breaking down real deals with real numbers, real conversations, and real outcomes. You'll also get the chance to put the presenters in the hot seat and ask any and every question you have about how they did their deals. You'll learn: 1. What wholesaling actually is 2. How to calculate real offers 3. Where deals are coming from now 4. What buyers want 5. How creative deals are structured 6. What contracts and terms are used 7. What can go wrong—and how to avoid it **Agenda:** 5:00–6:00: Free Light Dinner and Networking 6:00: Earlybird Meeting – Wholesaling 101 7:00: Buy-Sell-Trade (members only) 7:30: Creative Deal Autopsies Members: Free First-time guests: Free Non-members: $35 (or join for $30 instead) Remember, to actually reserve your seat, you have to go **[HERE](https://www.coreerocks.com/Events.aspx?ID=IN-PERSON-in-Columbus-Creative-Deal-Autopsies-Wholesaling-101-14-4-7-2026)** and register on our website!

The Humanist Monthly Program is our longest running event and still a community favorite. In the old days it used to be called "Going to HCCO" and we still like to think of it as our flagship event. We will be hearing from Becca Powell, Director of Advocacy and Outreach at Unchained At Last, an organization whose mission is dedication to ending forced and child marriage in the United States through direct services and systems change. Unchained At Last's mission clearly meshes and addresses several of our Humanist Ten Commitments. Becca will educate us about an issue many of us may not be familiar with--but should be. Food and drinks will be provided at the event. Feel free to show up a little bit early to hang out and talk. Going forward our meetings will be hybrid. You can meet us in-person or attend online Join Zoom Meeting [https://us02web.zoom.us/j/87836564953?pwd=4Mi57ElZkDIFlb1fnlNwOJ0NiOK4tP.1](https://us02web.zoom.us/j/87836564953?pwd=4Mi57ElZkDIFlb1fnlNwOJ0NiOK4tP.1) Meeting ID: 878 3656 4953 Passcode: 760812 One tap mobile +19292056099,,87836564953#,,,,\*760812# US (New York) +13017158592,,87836564953#,,,,\*760812# US (Washington DC) The formal presentation will start at noon

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!