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Data & Analytics Wednesday - The Data-Driven Brand
**The Data-Driven Brand: Using Analytics to Shape Perception**
Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory.
For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy.
She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps).
Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way.
**About Our Speaker**
Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
Omnipresent Atheists Weekly Meetup (2nd Tues)
Jimmy V's Grill & Pub in Grandview Heights. You are responsible for your own meal/drinks. We usually don't have any agenda other than eat, drink and talk. :) If the weather is nice we will be on the back patio, otherwise we are in the cigar room.
This group has been meeting every Tuesday evening for over a decade. Many attendees do not RSVP on meetup. Please don't let the small number here discourage you. Anyone/everyone is welcome to come. We'd love to have you join us.
COTA bus #5 comes to W. 5th and Wyandotte Rd. And it's a minute walk to the restaurant.
***
Did you know that there are atheists everywhere?!?! You may not know it, but we are! We're in your schools, diners, police force, military, government, and some are even still in your churches! So come and join us and meet other local atheists, along with agnostics, heathens, humanists, skeptics, and anyone else who's 'hell bound'!
Vision: a Central Ohio that accepts atheism as a viable alternative in all areas of public and private life.
Mission: grow, support, and provide community for atheists in Central Ohio.
Social meetings held most Tuesdays at a local pub/restaurant at 7:00 PM (and often into the wee hours). Attendees call themselves agnostics, skeptics, humanists, non-theists, deists or even theists. All attendees are welcome but should support our vision.
Atheists of Columbus (AoC) is part of Omnipresent Atheists (OA). AoC members are invited to join this OA meetup and/or OA Facebook group ( https://www.facebook.com/groups/omnipresentatheists/ ) but are free to continue conversations on the AoC Facebook group ( https://www.facebook.com/groups/columbusatheists/ ). AoC was founded in 2012 as a networking, social group for Central Ohio area humanists, skeptics, atheists, agnostics, nonbelievers, freethinkers, and the curious. It was a member of Columbus CoR and held weekly meetings, mostly on Fridays, for several years but then operated as an online only group for some time. In November 2018, Omnipresent Atheists (OA), a group that routinely meets on Tuesdays, invited AoC to merge.
Omnipresent Atheists is a member of the Columbus Coalition of Reason (ColumbusCoR.org). Omnipresent Atheists is a member of the Columbus Coalition of Reason ( http://www.ColumbusCoR.org ). Omnipresent Atheists endorses the mission of the Secular Coalition for America ( http://secular.org ).
Scali Ristorante
Let’s try this popular Italian restaurant in Reynoldsburg.
This is the menu:
https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e
Omnipresent Atheists Weekly Meetup (1st Tues)
Jimmy V's Grill & Pub in Grandview Heights. You are responsible for your own meal/drinks. We usually don't have any agenda other than eat, drink and talk. :) If the weather is nice we will be on the back patio, otherwise we are in the cigar room.
This group has been meeting every Tuesday evening for over a decade. Many attendees do not RSVP on meetup. Please don't let the small number here discourage you. Anyone/everyone is welcome to come. We'd love to have you join us.
COTA bus #5 comes to W. 5th and Wyandotte Rd. And it's a minute walk to the restaurant.
Did you know that there are atheists everywhere?!?! You may not know it, but we are! We're in your schools, diners, police force, military, government, and some are even still in your churches! So come and join us and meet other local atheists, along with agnostics, heathens, humanists, skeptics, and anyone else who's 'hell bound'!
Vision: a Central Ohio that accepts atheism as a viable alternative in all areas of public and private life.
Mission: grow, support, and provide community for atheists in Central Ohio.
Social meetings held most Tuesdays at a local pub/restaurant at 7:00 PM (and often into the wee hours). Attendees call themselves agnostics, skeptics, humanists, non-theists, deists or even theists. All attendees are welcome but should support our vision.
Atheists of Columbus (AoC) is part of Omnipresent Atheists (OA). AoC members are invited to join this OA meetup and/or OA Facebook group ( https://www.facebook.com/groups/omnipresentatheists/ ) but are free to continue conversations on the AoC Facebook group ( https://www.facebook.com/groups/columbusatheists/ ). AoC was founded in 2012 as a networking, social group for Central Ohio area humanists, skeptics, atheists, agnostics, nonbelievers, freethinkers, and the curious. It was a member of Columbus CoR and held weekly meetings, mostly on Fridays, for several years but then operated as an online only group for some time. In November 2018, Omnipresent Atheists (OA), a group that routinely meets on Tuesdays, invited AoC to merge.
Omnipresent Atheists is a member of the Columbus Coalition of Reason (ColumbusCoR.org). Omnipresent Atheists is a member of the Columbus Coalition of Reason ( http://www.ColumbusCoR.org ). Omnipresent Atheists endorses the mission of the Secular Coalition for America ( http://secular.org ).
This group has been meeting every Tuesday evening for over a decade. Many attendees do not RSVP on meetup. Please don't let the small number here discourage you. Anyone/everyone is welcome to come. We'd love to have you join us.
Omnipresent Atheists Weekly Meetup (3rd Tues)
Jimmy V's Grill & Pub in Grandview Heights. We meet in the bar in the room on the right (the cigar shop). You are responsible for your own meal/drinks. We usually don't have any agenda other than eat, drink and talk. :) If the weather is nice we will be on the back patio, otherwise we are in the cigar room.
This group has been meeting every Tuesday evening for over a decade. Many attendees do not RSVP on meetup. Please don't let the small number here discourage you. Anyone/everyone is welcome to come. We'd love to have you join us.
COTA bus #5 comes to W. 5th and Wyandotte Rd. And it's a minute walk to the restaurant.
***
Did you know that there are atheists everywhere?!?! You may not know it, but we are! We're in your schools, diners, police force, military, government, and some are even still in your churches! So come and join us and meet other local atheists, along with agnostics, heathens, humanists, skeptics, and anyone else who's 'hell bound'!
Vision: a Central Ohio that accepts atheism as a viable alternative in all areas of public and private life.
Mission: grow, support, and provide community for atheists in Central Ohio.
Social meetings held most Tuesdays at a local pub/restaurant at 7:00 PM (and often into the wee hours). Attendees call themselves agnostics, skeptics, humanists, non-theists, deists or even theists. All attendees are welcome but should support our vision.
Atheists of Columbus (AoC) is part of Omnipresent Atheists (OA). AoC members are invited to join this OA meetup and/or OA Facebook group ( https://www.facebook.com/groups/omnipresentatheists/ ) but are free to continue conversations on the AoC Facebook group ( https://www.facebook.com/groups/columbusatheists/ ). AoC was founded in 2012 as a networking, social group for Central Ohio area humanists, skeptics, atheists, agnostics, nonbelievers, freethinkers, and the curious. It was a member of Columbus CoR and held weekly meetings, mostly on Fridays, for several years but then operated as an online only group for some time. In November 2018, Omnipresent Atheists (OA), a group that routinely meets on Tuesdays, invited AoC to merge.
Omnipresent Atheists is a member of the Columbus Coalition of Reason (ColumbusCoR.org). Omnipresent Atheists is a member of the Columbus Coalition of Reason ( http://www.ColumbusCoR.org ). Omnipresent Atheists endorses the mission of the Secular Coalition for America ( http://secular.org ).
BeComing Circle Initiates
http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg
Instructor - Crow, HPS
Class fee is $30 at the door or approved exchange
RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642.
Reservations made directly to Enchanted Elements will be added to the class list manually not online.
Private Instruction ~ Closed to the Public ~ Initiated Members Only
Please come prepared for ritual.
Blessings ~ Crow





