À propos de ce groupe

"La stratégie de contenu consiste à fournir le contenu adéquat aux personnes adéquates, au moment adéquat, sur le canal adéquat."
"La stratégie de contenu guide la création, la diffusion et la gouvernance de contenu utile et de qualité."

de Kristina Halvorson (http://braintraffic.com/blog//what-is-content-strategy). Elle a co-écrit Content Strategy for the web et a fondé les Confab Events.

Pour être des outils efficaces, les sites Web sont bien codés, bien conçus et bien écrits. En d'autres termes, un contenu de qualité est nécessaire.

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Viens discuter avec des gens qui font le même travail que toi !
Ce groupe est destiné à échanger des connaissances et des apprentissages, à collaborer et à travailler ensemble. Le but c'est d'écouter des présentations, mais aussi de travailler ensemble.

Tu travailles dans la création de contenu dans la région de Lausanne ou tu voudrais le faire? Si tu es juste curieux/se de l'idée de la stratégie de contenu, tu es aussi bienvenu/e.
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"Content strategy means getting the right content, to the right people, in the right place, at the right time.
Content strategy guides the creation, delivery, and governance of useful and valuable content."

"Content strategy guides the creation, delivery, and governance of useful, usable content."
from Kristina Halvorson (http://braintraffic.com/blog//what-is-content-strategy). She is coauthor of Content Strategy for the web and founder of the Confab Events.

To be effective tools, websites are well-coded, well-designed and well written. In other words, quality content is necessary.
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This group is meant to exchange knowledge and learnings, to collaborate and work together. It includes participative work, as well as presentations.

If you're a content professional in the Lausanne area, this group is for you. Join us if you're a content strategist or want to be, if you want to work with content strategists, or if you're just curious about the idea of content strategy.

Événements à venir (1)

SEO for copywriters: what you need to know - with François Briod

“A SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor, ice tea...” The joke is still funny, but it doesn’t represent what’s expected from copywriters when it comes to SEO today. From the perspective of a SEO Specialist, we will walk through what copywriters need to know about SEO in 2019 to optimise the reach of their writing and have fruitful collaboration with SEO colleagues and with clients. Based on real life example, you will: - discover tools to help you identify & rank content opportunities, - learn about latest SEO best practices, - hear hands-on advices to optimize your content for organic reach. François is co-founder & CEO of Monito.com, the Booking.com for international money transfer services. Monito is on a mission to help people with lives across borders save $28 billion in excessive transfer fees paid each year. François is in charge of growing Monito’s audience. He has expanded Monito’s organic reach from 0 to 1m+ yearly sessions in a few years in collaboration with product owners, content writers & translators. --- *Talk will be in English *Presentation by François Briod, Co-founder and CEO at Monito *Q&A discussion EN/FR *Followed by an apero offered by Liip Doors open at 18:30 Presentation 18:45

Événements passés (5)

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