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(7:00 PM)

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Talk: Automation and AI Agents

In this session, the Michele will guide the audience through a practical and eye‑opening journey into how marketers can reclaim their time, eliminate repetitive work, and leverage AI to amplify their impact. The content is organized in a logical, accessible progression:

### 1. Time Management & Productivity in Marketing

  • Why most marketers feel they “never have enough time.”
  • Identifying invisible productivity leaks.
  • Understanding how much of your day is actually yours.

### 2. The Cost of Low‑Value Repetitive Work

  • Tasks that drain hours without contributing to growth.
  • How repetitive work steals creativity and strategic thinking.
  • The real problem: time lost, not lack of skill.

### 3. Key Definitions: Workflow, Automation & AI Agents

  • What a workflow is and when it’s useful.
  • What automation can (and cannot) do.
  • What an AI agent is and why it represents a new level of capability.

### 4. Types of AI Agents

  • Standard agents: rule‑based, simple task executors.
  • RAG agents: agents that retrieve, understand, and respond using updated knowledge.
  • Agentic orchestration: multiple agents collaborating like an intelligent team.

### 5. RAG Graph Memory & How AI Knowledge Works

  • How AI stores, connects, and retrieves information.
  • What “memory” means in an AI system.
  • Why this enables more accurate, contextual decision‑making.

### 6. Real‑World Automation Cases for Marketers

  • Practical examples applied to content, campaigns, research, and analytics.
  • Use cases that save hours every week.
  • Tasks you can delegate to AI starting today.

### 7. AI as a Skill Amplifier, Not a Job Replacement

  • How AI enhances your strategic capabilities.
  • Human skills that become more valuable with AI.
  • Moving from task executor to system architect.

### 8. Mindset Shift: Thinking in Systems

  • Transitioning from “doing tasks” to “designing systems that work for you.”
  • Structuring your work to scale without burnout.
  • The new role of marketers in the era of intelligent automation.

Speaker: Michele Bet

Michele is a Fractional Growth Manager & AI Orchestrator.

Michele is a Fractional Growth Manager & AI Orchestrator.
He helps startups and scale-ups build structured growth models, covering acquisition, retention, and monetization, through data‑driven strategies.

He coordinates and aligns internal teams to ensure effective execution of growth plans.
He also designs and orchestrates AI‑powered systems and agents to automate workflows, accelerate execution, and reduce operational overhead.

His integrated approach provides one coordinated path to scale any business.

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