Elevate Your Website with Strategic Photography

Photography isn’t just a finishing touch—it’s a core part of how your website communicates, builds trust, and drives action. In this session, Crystal Oakes, founder of Oakes Creative House and a professionally trained photographer who has designed hundreds of websites, will walk you through the essentials of using photography intentionally in web design.

You’ll explore how to approach custom brand photography for both service-based and product-based businesses, how to avoid the most common visual missteps, and what to consider when choosing stock photos that align with your message. Crystal will also showcase real examples from client sites to illustrate what works—and why.

Attendees will walk away with:

• A clear understanding of how strategic photography supports brand goals
• Tips for sourcing or capturing visuals that feel authentic and professional
• A downloadable Photoshoot Style Guide to use on their next project