Name: The Human Side of AI: Culture, Empowerment, and the Future of PM
Start: 2025-12-03T17:30:00.000Z
Location: TechTalk GmbH

Join us for an evening of engaging discussions, practical insights, and reflections on how AI is reshaping product management and the wider tech landscape.
Our speakers will share their experiences — from building AI-native products to rethinking traditional PM skills in the age of intelligent tools.
As always, there’ll be plenty of **pizza, drinks, and time to connect** with fellow members of the Dublin product community.

**🔹 Talk 1: From AI-Enabled to AI-Native by Mirela Mus**
*[Mirela](https://www.linkedin.com/in/mirelamus/) is the Founder and CPO of Product People, the premier destination for Product Management services in Europe. Mirela and her team supported eBay, DeepL, the World Health Organization aside from many VC and PE-backed ventures. Her background is in Computer Science plus an MBA. She's been doing product management for 12+ years, half of which were in a leadership role (50+ people). Based in between Berlin and Zurich, Mirela spends her downtime hiking, painting, and reading Sci-fi like The Culture series.*

**🔹 Talk 2: The Feature Graveyard: Why Your Old PM Skills Won't Ship in AI Era Becky Byrne & Adriana Ignat**
*[Becky](https://www.linkedin.com/in/becky-byrne-25b9932/) is an experienced Product Management leader with over 18 years in driving digital transformation and product innovation across global technology organisations. As Head of Product at Retail inMotion, she leads product strategy and delivery for digital retail and inflight commerce, focusing on aligning business vision with customer and operational excellence. Previously, Becky held senior product leadership roles at Phorest Salon Software and Zalando, where she built and scaled high-performing product teams and launched impactful, customer-focused products. With a career spanning enterprise and startup environments, Becky brings a deep understanding of how product management must evolve in the AI era to stay relevant, strategic, and outcome-driven.*

***[Adriana](https://www.linkedin.com/in/adrianaignat/)*** *is a seasoned Product Management leader, bringing over 14 years of experience from Google, where she played a key role in the growth of the ad tech space and managed a product portfolio exceeding $300M. Transitioning to the start-up ecosystem, Adriana served as the VP of Product Management and Design and the Irish HQ Lead for an American fintech company. Later on she founded VEKT AI, her own AI start-up providing organizations with tools and processes to navigate AI readiness and transformation with simplicity, reassurance and ease. Today Adriana is the COO at Pulsate, in charge of operationalizing the company's growth mission to bring retail banks closer to an AI powered consumption model*
*through robust marketing tools and intelligent segmentation opportunities.*

**💡 About ProductTank**
ProductTank provides an opportunity for Product Managers in Dublin to exchange ideas and experiences about Product Management, Business Modelling, Metrics, User Experience, and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two.

**🙌 A Massive Thank You to Our Sponsor**
This event wouldn’t be possible without the generous support of our hosts and sponsors, [Ninedots.io](https://ninedots.io/).
Thank you for continuing to champion the Dublin product community!

**⚠️ RSVP & Check-in Information**
Please RSVP **only if you can attend in person.**
Our hosts require a guest list for building security — to ensure a smooth check-in, make sure your **Meetup profile name matches your full, real name** and that your **profile picture clearly shows your face.**
Attendees without a matching name or identifiable profile picture will be **removed from the guest list** and will not be able to enter the venue.

See you soon!
[Sima](https://www.linkedin.com/in/simaban/), [Antonella](https://www.linkedin.com/in/antonellabettati/), [Anna](https://www.linkedin.com/in/anna-savelieva/), [Elham](https://www.linkedin.com/in/elham-hesaraki/)

ProductTank Dublin

Anna Savelyeva 

Sima Bani

Elham Hesaraki

Antonella Bettati

ganenthra

Zoya Parasher

Ashik Saleem

Aldo Secko Flores

shivamsoni164

Brendan Howard

Jamal

Daniel Mullins

Adnan Shaikh

Alan McNamee

Gary Morgan

Denisson Leal

Niamh O'Donnell

Ramisa Anan

Eliel Cruz

Jason Leonard

ProductTank Dublin: Rethinking Product in the Age of AI

Baseline

Join us for a relaxed social at Reading Biscuit Factory to talk all things product over a drink. Come with stories, insights or questions and we'll take the opportunity to have a natter before the festive period really takes hold!

ProductTank Reading

Anne Lancaster

Debbie Kite

James Moore

Asha Prasanna

Burcin

Esther Purdy

Simon Date

Sam Merrick

Jason Cheung

Prashad Lodhia

chris

pranav

Mariana Morris

Jacob

Martin

Steve Levin

Matt Lloyd

Christopher Priest

Stuart Munton

Autumn social

Siren RG1

Join us on December 1st for an evening dedicated to building real, meaningful products in the age of AI. This event offers **actionable frameworks**, **real-world case studies**, and **practical insights** from experienced product leaders—whether you're exploring rapid prototyping, preparing your product for AI-first transformation, or future-proofing your PM career.

**Agenda**
**18:30** – Doors open for snacks, drinks, and networking
**19:00** – Hello from ProductTank Berlin
**19:15** – Building with AI: How Smart Prototypes Become Real Products, Ruslan Vorobev
**19:45** – From AI-Enabled to AI Native, Mirela Mus
**20:15** – Networking
**21:15** – Event ends

**Building with AI: How Smart Prototypes Become Real Products,**
Ruslan Vorobev, Head of Product at RESYCURE

How do you turn an AI-powered prototype into something real, valuable, and production-ready? Ruslan walks through practical lessons from building with tools like Lovable, GPT, and internal automations to move from fast idea validation to shipped solutions. He explores where AI genuinely adds value—whether through lightweight assistants or deeper integrations—and where it’s better left out altogether.
A talk for anyone who wants to move beyond demos and start delivering AI features that hold up in the real world.

About the speaker: Ruslan Vorobev is Head of Product with a strong focus on innovation and AI-driven solutions. He has overseen product and business development across sustainability, circular economy, and manufacturing domains, helping scale digital products from early prototypes to market-ready solutions. His work combines hands-on experimentation with practical automation to turn ideas into tangible impact.

**From AI-Enabled to AI Native**
Mirela Mus, Founder & CPO at Product People

This talk focuses on how we can future-proof not only our careers but also our products and business models in the age of AI. Mirela explores the shift from simply using LLM to speed up PM work to building AI-first products where and when it matters, with three case studies.

About the speaker: Mirela Mus is the Founder and CPO of Product People, the premier destination for Product Management services in Europe. Mirela and her team supported eBay, DeepL, the World Health Organization, aside from many VC and PE-backed ventures. Her background is in Computer Science, plus an MBA. She's been doing product management for 12+ years, half of which were in a leadership role (50+ people). Based between Berlin and Zurich, Mirela spends her downtime hiking, painting, and reading Sci-fi like The Culture series.
—

Join us for food, beer, and networking with other like-minded product people!
Thank you to our hosts ThoughtWorks for making this event possible!

**Please note**

* The event is RSVP only: to enter, you must RSVP here on Meetup.
* We'd like to capture the event with photographs for promotional purposes, such as sharing on LinkedIn after the event. If you have any concerns or preferences regarding this, please feel free to let us know beforehand.

ProductTank Berlin

Dimitri

Anuka Pokharel

Lana

Anastasia Buryak

Ruslan

Jason Mercer

Liya Bell

Oana Rosca

Alexandra Denisova

Cadis

Maiju 

Sándor

Andrew Clements

Priyank Mishra

Apoorva Thakur

Dmitry Deniskin

Tatiana

Florian Sauter

Anton Kazakov

Logan Ouellette

ProductTank Berlin #37: From Smart Prototypes to AI-Native Products

Thoughtworks Event Space

**Details**
Connect with like-minded professionals in the product management realm at the Christmas 2025 edition of ProductTank Norwich. Join us for a laid-back evening where product managers, designers, Business Analysts, engineers, etc can come together for an informal social gathering.

This event is an informal networking event... with a twist (More details coming soon)! It's in December so Christmas jumpers are definitely allowed!

Our next ProductTank speaker event will be in 2026 - Stay tuned for more info!

**Who can come?**
ProductTank Norwich is open to anyone involved in or curious about the world of product. Whether you're a seasoned Product Manager, a Product Owner, Business Analyst, UX Designer, Developer, or simply exploring a potential career in these areas, you're welcome to join us!
Our attendees range from experienced professionals to developers and students interested in learning more about product management. No matter your background or level of experience, there's a place for you here.

We love hearing from our community about what you'd like to get out of ProductTank Norwich. Make sure to say hello to one of our hosts, Catherine or Sarah, who are happy to introduce you to others and help you make valuable connections.

**Where will we be?**
Brewdog - Upstairs

**Is food/drink provided?**
No, but we're on the hunt for Sponsors\* for future ProductTanks so watch this space!
*\*If you are interesting in sponsoring one or more of our events, please reach out to Catherine and Sarah.*

ProductTank Norwich

Sarah

Susannah Kabuiku

chukwuemekaanyikwa

Matthew

Omar Chisty

John Stoker

Tom Wood

Lawrence Weetman

Chris

Maddy Caulfield

Leanne Botwright

Paul Grenyer

David Wilson

George Redfern

Tamir

JD Bothma

junhangtai

Adam Prentice

Theo Horler

Product Tank Norwich - December MeetUp

Brewdog Norwich

AI is reshaping how we build products, make decisions, and collaborate, but the real challenge isn’t the technology, it’s the people behind it. In this ProductTank, we’ll explore how product managers can navigate and lead in an AI-driven world: building cultures that embrace experimentation, empowering PMs to prototype with AI, and rethinking what “users” even mean when they’re no longer human.
Join us for three talks that bring together culture, empowerment, and the next frontier of product management: The human side of AI.
**Speakers:**
· Vanessa Hubmer-Peiker – Senior Director @Viable
· Bernhard Keprt – CTO & Co-Founder @AppointMed
· Michael Hablich – Product Manager @ Google
Our talks tonight:
**Vanessa Hubmer-Peiker: How to Build a Culture that Fosters AI Adoption**
Artificial Intelligence is everywhere — but real impact remains rare. While most companies plan to increase AI investments, many projects fail to deliver measurable value. The reason is not the technology — it lies in how people, teams, and organizations engage with it. Moving from isolated pilot projects to genuine, company-wide adoption requires new skills, a shared mindset, and organizational readiness.
This keynote explores the key questions that define an AI-ready culture:

* Competence & Ownership: Who takes responsibility for AI — and how do business and tech truly collaborate?
* Learning & Experimentation: Why do so many pilot projects fail — and how can teams create safe spaces to test, fail, and learn with AI?
* Empowered People: Which competencies, roles, and mindsets enable individuals and organizations to make AI part of everyday work?

Together, we will explore how organizations can build the foundations that turn AI potential into lasting business impact.

**Bernhard Keprt: Agentic Coding: Empowering PMs to Build Without Developers**

With Agentic Coding now being an integral part of our daily work at appointmed, we’re also encouraging our Product Managers to use it more and more. We’re transitioning from a requirements handoff to an experiment–test–handoff cycle.

In this talk you will learn how far experimentation can go for a Product Manager using AI — without involving a developer at all. Once the vision becomes clear, not only can a well-defined requirement be handed off to a developer, but also a wealth of ideas, improvements, and ideally even a working prototype.
**Michael Hablich: When Your User Is an AI: Product Management Beyond the Human Interface**
Until now, product management has focused on human users — optimizing interfaces, onboarding, and satisfaction scores. But the next frontier is here: products built for AI agents and models. Think of vector databases, data APIs, or orchestration tools, their “users” are no longer people but large language models retrieving context, chaining actions, and reasoning about results.
In this talk, we’ll explore what this shift means for PMs:

* How do we define a user story when the “user” is a machine?
* How do we measure usability when satisfaction is expressed in token efficiency or success rate?
* What does product discovery look like when you can’t interview your user?

We’ll look at real examples and discuss how this transformation will reshape our craft (maybe) from UX to “AX”: Agent Experience.

ProductTank Vienna

Frank Ostermann

Najla Ochoa

Oleg Abapolov

Sebastian Gilits

Fabian Wernig

Boris Perkovic

Konstantin Ivanov

Patrick Schuh

Alexander

Niclas Aunin

Linh Pham

Cristina R.

Illia 

Jonathan Koscik

Fatih 

Vitali

Camellia

Alexander Porsch

Max Scheugl

Philipp M

The Human Side of AI:  Culture, Empowerment, and the Future of PM

TechTalk GmbH

ProductTank

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