Name: Talk & Discussion - Stories That Stick: Using Narratives to Make Design Land
Start: 2025-07-24T22:00:00.000Z
Location: Intuit Office

**Thursday, July 24th - 6:00 PM EDT**
**Talk & Discussion:** Stories That Stick: Using Narratives to Make Design Land

**Event Description**
In this talk, we’re not diving into new tools. Instead, we’re shining a light on something powerful that we already have at our disposal: scenario narratives. These can be stories about the issues we're facing now (like a current-state narrative, also called a service narrative) or visions of what our future could look like (a future-state narrative). These aren’t just fun storytelling exercises; they’re tools that can really drive change. When used thoughtfully, scenario narratives can simplify complex ideas, reveal hidden assumptions, and inspire even the most senior stakeholders to take action. They work because they tap into something data alone often can't do: they create connections, evoke emotions, and make our ideas feel real. Storytelling is one of the oldest forms of communication across cultures, and scenario narratives borrow that same power. They use relatable, down-to-earth stories to ignite empathy, allowing stakeholders to not just understand the user experience but actually feel it.The purpose of narratives in design isn’t to entertain. They are meant to bring real user needs to the forefront, clarify choices and unlock stuck conversations.
During this session, you’ll hear real stories about how narratives have helped stakeholders really "get it," leading teams to gain support, and build momentum for solutions that look ahead. No new templates, no fancy tools, just a reminder to make intentional use of what we already know.

**Agenda**

* 6:00-6:30PM Meet & mingle over food and drink
* 6:30-7:30PM Talk
* 7:30-8:00PM Discussion & networking
* 8:00PM - ? After-Party

**Address**
Intuit
51 Astor Place
New York, NY 10003

**After-Party**:
No Bar
The Standard
25 Cooper Sq

**Financial Transparency & Scholarships**
As a non-profit, we do our best to strike a balance between making our events available to all and ensuring we keep the lights on. For this event, we are charging $10.

* If this amount is prohibitive for you to attend this event, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) on Meetup and we’ll provide you a scholarship to this event.
* If you’d like to provide scholarships, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) on Meetup and he will follow up with you.

See you there :)
David, Francesco, Yasmin, Cameron, Lynn, Nicholas, & Barry

SDN New York Chapter (NYC Service Design Collective)

Barry Devin Hecker

David Russo

Lynn Z.B.

Nicholas Steigmann

Yasmin McCall

Laura Rivas

Francesco

Sarah

Greg Grabowy

Hannah Patience

Antonio Iadarola

workwithtejaswini

Zachary Kaan

miriamsophie123

Roussina

Pavlo Yakovets

William Alonzo E Darby

Mar Contreras

Matt Healy

Talk & Discussion - Stories That Stick: Using Narratives to Make Design Land

Intuit Office

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SDN New York Chapter (NYC Service Design Collective)

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